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Persuasive Picks for week of 8/20/12

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Diane Schwartz of The PRNews Blog recollects one of her favorite childhood memories of the annual shopping excursion for school, with the coveted “list” in hand. Fast-forward decades later, now as a PR pro, she’s penned a new list of 11 Supplies for Your Back-to-School (PR) Backpack.

Pinterest is taking over social media like a tsunami of college students on a pizza delivery guy. Why not? It’s fun, highly addictive and now the 3rd most popular social media network. So how can you leverage that popularity to expand your reach? Carrie Morgan of Convince & Convert provides 5 Ways to Use Pinterest to Boost Press Release Results

The rules of search have changed. In fact, they change on a daily basis. Experts say social media’s influence on driving business via the web is expected to surpass search engine optimization (SEO). So, how can you use social media to increase your SEO rank and ensure that the rank and ensuing traffic will convert to web business? Jasmine Sandler of ClickZ provides some tips on How to Increase Your Search Rank Using Social Media via Mashable

Building brand loyalty is one thing. Marketing smartly through digital platforms is another. And strangely, the two don’t always walk hand in hand. Kyle Montero at iMedia Connection explains that digital marketing and fostering loyalty aren’t always mutually exclusive, but if you’re looking to jumpstart or improve your own online engagements with customers, you’d do well to take a page from these Brands breeding loyalty through digital

Persuasive Picks for week of 7/16/12

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Most forms of marketing and advertising focus on attracting and engaging customers through a sales cycle to create awareness and interest, guiding the customer to consider and purchase. Lee Odden writes on ClickZ that while a lot of social media-savvy companies are leveraging social channels to engage with communities and for customer service, expectations are high to influence a social return on investment (ROI). Learn more in Optimizing Social Media Across the Customer Lifecycle

David Murdico at iMediaConnection thinks that a lot of efforts and resources are being wasted by too many businesses, brands and organizations that lack a clear understanding of social media marketing. He cites 5 Social Media Marketing Myths You Should Understand to provide a powerful way of building awareness, communicating with consumers and ultimately selling more stuff!

If your brand has a social media presence, consumers need to hear from you. 60% of Consumers Expect Brands to Respond on Social Media regarding service at least most of the time, according to a new report. Daniel Mickens reviews the findings of a recent online survey that looks at social media’s impact on people’s brand perceptions and purchasing decisions – via Mashable.

Do you tweet at the supermarket? “Like” your favorite brands? Scan QR codes? If so, you’re part of a growing group of social media savvy consumers who use technology to inform their purchasing habits. Lauren Dugan posts How Do Consumers Use Social Media To Shop? [INFOGRAPHIC] on AllTwitter – visualizing the results of a recent study that looks at consumers’ social media behaviors when they shop.

Persuasive Picks for week of 6/11/12

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Facebook Engagement is a critical issue for social marketers, not only because consumer interaction has become a cornerstone of the new marketing landscape, but also because Facebook Engagement is critically tied to brand visibility on the platform. Morgan J. Arnold at SocialMediaToday examines how the type of Facebook Post – Photos, Videos, Statuses, Questions and Links – impacts engagement in Optimizing Facebook Engagement – Text, Links, Photos or Videos?

Consumer brand interactions have come a long way in the past couple years. The social web has turned into a consumer’s playground to talk about or interact with brands. People search for the best deals, assess product reviews, share the positive or negative insights with their social spheres of influence, and find locations — whether online or brick and mortar — to purchase a product. iMediaConnection contributor Nicole Rawski explains that every brand can benefit from understanding online engagement in her latest post How to really measure engagement.

10 Social Media Tips From a Top Media Agency – Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media. While Facebook and Twitter are the building blocks that a brand should start with in the social sphere, your level of understanding impacts your brand’s ability to perform on social media. Mashable’s Christine Erickson spoke with a one of the top media agencies in the world to provide helpful tips for brands at any level.

With a predominantly female audience, Pinterest is a popular place to share photos for wedding planning, home redecorating, recipes, vacation destinations, and books. However, despite popular belief, your business doesn’t need to be product-based in order take advantage of the benefits that Pinterest offers. Stephanie Chandler shows Forbes readers how to get started in Pinterest Power: How to Use the Third Largest Social Media Site to Promote Your Business.

Persuasive Picks for week of 4/9/12

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Relatively few brands have used Tumblr in their marketing initiatives, and only a handful have done it particularly well. Michael Estrin explains that despite its lack of traction with brands, Tumblr has a solid following with agency folks, especially creatives in Why digital marketers can’t ignore Tumblr via iMediaConnection.

Peter Himler recounts on The Flack some highlights from a recent panel of senior new graphics decisionmakers – from CNNMoney, Huffington Post, Mashable and The Associated Press – who discussed the ins and outs of the increasingly important communications paradigm of information graphics in The Rise of Infographics.

Social Media isn’t Magic – It’s about Staying Human on the Internet posts Isra Garcia on SocialMediaToday. He writes about building a process that’s aligned with business strategy and is a means of expression that makes possible for customers, communities and brands to connect and establish relationships – that is to say “staying human”.

MarketingProfs‘ Patrick Dorsey provides lessons on building successful social customer relationship management practices and explains why Social CRM offers a new way of doing business in Social Media Is Not Social CRM, but It Can Be With These Five Steps.

Persuasive Picks for week of 3/19/12

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Pinterest released a new page design for profile pages this week – Danielle Leitch of SocialMediaToday discusses the improved functionality and advantages the new design will provide for both “pinners” and businesses alike in her post Pinterest has a New Design.

This week also brought the announcement of the integration of social media into Google Analytics, bridging the gap between social media and the metrics businesses care about. Frank Reed, Managing Editor at Marketing Pilgrim, asks Was Analytics Google’s REAL Social Media Missing Link? in his latest post that predicts marketers will be looking more closely at more social media channels and see the value of being in even more places.

As Twitter celebrated it’s sixth birthday this week, Nancy Scola set out on a quest for the origins of a hashtag and came up empty handed. In her latest post Our social-media amnesia, she discusses the access and value of archival tweets – via Reuters.

Speaking of hashtags, Todd Wasserman of Mashable focuses on 6 Successful Twitter Hashtag Campaigns that effectively harnessed Twitter in a way that provoked positive discussion and action.

Persuasive Picks for week of 1/2/12

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Fortune contributor Anne Fisher questions readers in her latest article, Who owns your Twitter followers? Maybe not you

Search and social are two very different animals that require different types of nurturing, creative support, and management, Dana Todd gives us 2 crucial rules for managing search and social at iMediaConnection

“The industry is littered with the remains of services that seemed to have potential, only to fall short before long.” says Don Reisinger in his CNET post that asks Is Pinterest the ‘next big thing’ in social media? 

 

Mashable offers Social Media Predictions for 2012 including a plateau in the growth of Facebook, YouTube gaining popularity in the living room and more celebrities pouring money into tech startups.

Persuasive Picks for week of 12/5/11

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Twitter has introduced a whole new look that it hopes will simplify the user experience. Mashable‘s Tom Wasserman reports in Twitter Launches Major Redesign

15-year-old freshman blogger, Susannah Meyer ponders The Social Media Bubble via the Huffington Post

 

Think About Developing A Social Media Plan says Martin Bishop in his latest post on MediaPost – which provides 10 tips on planning social media programs.

As the social business meme is very much on the rise, Forbes contributor Hadyn Shaughnessy asks readers, Is Social Business the Same as Social Media?

 

Persuasive Picks for the week of 07/27/11

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Steering WheelInfluencers
Chris Brogan dives into the true definition of an Influencer – and no, it has nothing to do with your Klout score or the price of your Empire Avenue stock. Be sure to read through the comments for even more points of view.

8 Ways to Maximize Your YouTube Marketing Results
Rick Brooks from Flyte New Media shares 8 great tips for getting the most out of your video production and distribution efforts when posting to Youtube. Each tip is packed full of great information that even seasoned YouTuber’s can benefit from.

Could Social Media Flub Cost You $4.3 Million?
David F. Carr highlights some jaw-dropping dollar figures from a recent Applied Research survey (sponsored by Symantec) that revealed potentially negative and more costly consequences of bringing your brand to the social space.

Number of Corporate Social Media Accounts On Rise: Risk of “Social Media Help Desk”
Altimeter‘s Jeremiah Owyang shares some interesting stats on the number of social media accounts that larger brands are maintaining, along with some helpful advice for Social Media Strategists to help prevent their roles from turning into “the ever reactive sanitation role of social media helpdesk.”

15 Google+ Sites & Services for Power Users
As companies sit and patiently wait for the launch of Google+ features for brands, active users of the service with their personal accounts might like Amy-May Elliot‘s list of Google+-related websites and services compiled in this post on Mashable.

Persuasive Picks for the week of 06/27/11

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Google+Google Launches Google+ To Battle Facebook
Google’s announcement of their new Google+ service has been getting mixed reviews around the blogosphere from those who have been able to get an invite thus far. Get caught up with what the service entails, with this overview from Mashable‘s Ben Parr.

Does Social Media Have a Return on Investment?
This Fox Business post on Fast Company takes a look at the topic of ROI from several different perspectives, including Audi’s social success in garnering consumer engagement (but not sales), Joe Fernadez‘s Klout, WildfireApp CEO, Victoria Ransom and online customer social support platform, Lithium.

B2B social media: Treat it as you would any relationship
Sure, B2C brands tend to steal the spotlight when it comes to showing success with social media-based campaigns, but B2B companies can be just as successful if they use the right approach. This interesting post on MediaUpdate draws a parallel between engaging in the social space and the many phases of human relationships – from flirting all the way through marriage.

Facebook, LinkedIn, and Twitter Hit New Audience Highs
Get a quick overview of the latest comScore Media Metrix stats around the growth explosion being experienced by the big 3 social platforms we all know and love (well, uh… “like”), via this post on MarketingProfs.

The Secret to Making Social Media Work: Get It on a Calendar
Help get your extra busy schedule in check with keeping tabs on all your social monitoring and updating duties with these three practical steps found on Business Insider.