Are we really ready to move beyond Social Media 101?
Many of us in the PR and Marketing space have been teaching the basics of Social Media for quote some time now. Some might think its time to elevate those teachings to the next level. However, LiveWorld’s social media evangelist Bryan Person shares some incite in this MediaBullseye.com guest post on why that’s not the case and advises those who teach to “keep beating the drum.”
Podcasters report their top 3 podcasting tips (Part 1 & Part 2)
Marketing consultant Devon Dudgeon shares TONS of podcasting tips in this two part post. The tips were submitted by seasoned podcast veterans around the globe and are aimed at those who have been thinking about getting there own podcast off the ground.
Why blogs matter
“Q: Who reads blogs? A: Journalists”; Shannon Paul delivers another thought provoking post that shows why blogs might just be the ultimate tool in your social media arsenal.
https://mindfullmarketing.com/wp-content/uploads/2018/10/logo-300dpitm-300x153.gif00asuasu69https://mindfullmarketing.com/wp-content/uploads/2018/10/logo-300dpitm-300x153.gifasuasu692009-01-30 12:55:332019-08-22 20:26:39Persuasive Picks for the week of 01/25/09
With the frightening economy, massive layoffs and a new focus on personal branding, employers need to work harder than ever to keep employees motivated and working together. Leading teams in a time when uncertainty abounds is not an easy task.
Yesterday in our staff meeting, I shared this sentiment – we’ll continue to be successful by working closely together and showcasing our ability to not only survive, but to thrive. I am also adamant that just because we’re being vigilant about smart spending, we don’t have to put a hold on growth. I don’t only expect our agency to continue to innovate and grow, I insist upon it.
You may be thinking, “Growth?! Who is trying to grow during a time like this?” But let me explain.
When I say growth I don’t always, or only, mean in the physical or financial sense. I mean in the sense of continuing to challenge each other and our clients, push our creative limits and bring new possibilities to the table. Growth of our ideas and improvement in the way we run our agency is something that should never stop. This can be applied to personal career growth as well. Down economies often spawn a new generation of businesses founded by unemployed but tenacious entrepreneurs – or open up new possibilities within your company when vacancies need to be filled. Step up and show your strength to deliver results and lead your colleagues when times are tough – I guarantee this is a time when those who shine, shine bright.
On that note, I have been so impressed with the results from the staff here at PerkettPR, and the loyalty and faith that they have shown in each other and in me, that I had to shout out to them today. We elect and honor a monthly MVP and choosing just one yesterday was hard to do! Times are certainly uncertain, but with a strong and intelligent staff that continues to turn out amazing ideas, valuable insights and a darn good sense of humor, I couldn’t feel better about our future.
How about you? How are you embracing these times as an opportunity to stand out as a resilient leader either at your company or on your own? We’d love to hear your inspirational stories, ideas and comments.
https://mindfullmarketing.com/wp-content/uploads/2018/10/logo-300dpitm-300x153.gif00asuasu69https://mindfullmarketing.com/wp-content/uploads/2018/10/logo-300dpitm-300x153.gifasuasu692009-01-29 16:39:332019-08-22 20:26:39Uncertainty Equals Opportunity for New Leaders
How Not to be a Key Online Influencer
There is certainly no shortage of posts on the web about all the “right” ways to use Twitter as a communications tool. David Henderson shares an eye-opening story of one bad judgment “Tweet” and the importance of thinking before you type in the social media space.
Tech PR in Troubled Times
This pick actually came out last week, but definitely falls into the “must mention” category. Robert Scoble interviews Joshua Reynolds of Hill and Knowlton’s global technology practice and gets his take on the Tech PR landscape in the middle of the current economy.
https://mindfullmarketing.com/wp-content/uploads/2018/10/logo-300dpitm-300x153.gif00asuasu69https://mindfullmarketing.com/wp-content/uploads/2018/10/logo-300dpitm-300x153.gifasuasu692009-01-23 12:25:502019-08-22 20:26:39Persuasive Picks for the week of 01/18/09
Last week I was in New York City to speak on a Fashion PR 2.0 panel about the use of social media in PR and marketing for the fashion industry. During the course of the evening, many interesting questions were asked. One in particular that stood out was from a budding fashion designer who asked, “Can I just do my own PR?”
Let’s take a quick look at a few things you can do yourself:
– be your own legal representative
– bake your own wedding cake
– file taxes
– be your own Realtor
– sew your own clothes
Obviously, there are many more things you could do yourself. But you choose not to because it’s not your area of expertise, you know someone else can do it better (i.e., the professionals), you don’t have the right amount of time or resources to do the best job, or a variety of other reasons.
With the rising popularity of social media, many people are implying – or outright stating – that PR as a profession is dead and that everyone can do their own PR. This sentiment is just silly. PR is not dead. It’s not a dying profession. Social media isn’t killing it – if it were, PR would just be about the tools, and not the people. If anything, social media is simply forcing an improvement in PR – thankfully.
That’s a key point people are missing – PR is about the people and how they execute their professional skills, not the tools they use. Think about it – social media is just making it easier to connect with more people, more often – but even before social media, the main tools for PR professionals were mail and phone, and before that, postal mail and fax. These are tools that – like social media – anyone could have used to execute PR in the past – so why suddenly does everyone think that just because it’s easier to communicate, everyone is good at it?
Trust me, I’m well aware that there are many, many PR professionals that do a bad job. I’ve received horrible, off-topic pitches myself as a blogger. But is this really different than any other industry? Or is PR as a profession just more visible to the outside world and thus more of a target to have bad work exposed?
PR isn’t brain surgery. I’ve always said that. It’s not impossible for anyone to do. Of course you can do it yourself. It doesn’t mean you’ll be good at it, or as lucky as Jason Calacanis was, and it might take time away from what you’re really good at – or worse, you might cause yourself more damage than good. So while hiring a full service PR and social media agency isn’t right for everyone – certainly a budding fashion designer would be better off hiring a consultant to start – it doesn’t mean that doing it yourself is the right option either.
People seem to view it as an “either/or” situation. Just because you hire a PR firm doesn’t mean that they are the only ones promoting your company. it also doesn’t mean that they don’t believe in your brand, understand or even use your product. We use plenty of our client’s products and are avid brand advocates even before – or after – working with them.
Good PR and marketing firms help everyone involved to properly promote the company – and to keep messages honest, transparent, consistent and persistent. It doesn’t mean the CEO shouldn’t also be participating in conversations – together, PR firms and their clients can all work together to spread brand enthusiasm and “be amazing, be everywhere and be real.” PR isn’t a synonym for fake – and the implication is tiring.
Rather, if you are already involved in social media, use it to ask the community about good PR firms or some great consultants. Keep in mind, however, who you are asking – be sure they are either reporters who work with these executives, or that they are industry executives who have had more than one job and truly understand both sides – corporate and agency – of PR and communications. Just because someone has a lot of followers on Twitter doesn’t mean that they know corporate communications or how to help with other areas of PR such as crisis communications, marketing and sales positioning, corporate branding (as opposed to personal branding), and other crucial facets to great and successful marketing. Trust me – personal brands are one thing, corporate expertise another.
What do you think? Should everyone do their own PR? Can they?
https://mindfullmarketing.com/wp-content/uploads/2018/10/logo-300dpitm-300x153.gif00asuasu69https://mindfullmarketing.com/wp-content/uploads/2018/10/logo-300dpitm-300x153.gifasuasu692009-01-21 12:35:472019-08-22 20:26:40Can I Do My Own PR?
Today was a day that should inspire and encourage everyone. Young or old, black or white, Republican or Democrat. Today was about change. Today was about progress. Today was about hope, humanity, faith and courage. It was about presence and tenacity – the welcoming of a new leader for a resolute country.
Many things that President Obama said today could be applicable to any business leader tasked with motivating and retaining a discouraged staff. The nuggets of wisdom bestowed upon us today can serve as guiding principles for business leaders and words of encouragement for budding entrepreneurs – tough decisions are necessary, challenges should be met head on, unity of purpose leads to greater success, greatness doesn’t just happen and hard work is a privilege.
If you missed President Obama’s speech, you can read it in its entirety here. Some of my favorite parts – ones that I will lean on during what is sure to be another tumultuous year – are below. I have bookmarked this speech and will continue to go back and read it when I need a reminder to keep leading with courage and integrity – and most of all, faith that we will all carry on and prosper, especially when we work together.
Our economy is badly weakened, a consequence of greed and irresponsibility on the part of some, but also our collective failure to make hard choices and prepare the nation for a new age.
Today I say to you that the challenges we face are real. They are serious and they are many. They will not be met easily or in a short span of time. But know this, America – they will be met.
On this day, we gather because we have chosen hope over fear, unity of purpose over conflict and discord.
On this day, we come to proclaim an end to the petty grievances and false promises, the recriminations and worn out dogmas, that for far too long have strangled our politics.
We remain a young nation, but in the words of Scripture, the time has come to set aside childish things.
In reaffirming the greatness of our nation, we understand that greatness is never a given. It must be earned. Our journey has never been one of short-cuts or settling for less. It has not been the path for the faint-hearted – for those who prefer leisure over work, or seek only the pleasures of riches and fame. Rather, it has been the risk-takers, the doers, the makers of things – some celebrated but more often men and women obscure in their labor, who have carried us up the long, rugged path towards prosperity and freedom.
This is the journey we continue today. We remain the most prosperous, powerful nation on Earth. Our workers are no less productive than when this crisis began. Our minds are no less inventive, our goods and services no less needed than they were last week or last month or last year. Our capacity remains undiminished.
For everywhere we look, there is work to be done. The state of the economy calls for action, bold and swift, and we will act – not only to create new jobs, but to lay a new foundation for growth.
Now, there are some who question the scale of our ambitions – who suggest that our system cannot tolerate too many big plans. Their memories are short. For they have forgotten what this country has already done; what free men and women can achieve when imagination is joined to common purpose, and necessity to courage.
For we know that our patchwork heritage is a strength, not a weakness.
With hope and virtue, let us brave once more the icy currents, and endure what storms may come. Let it be said by our children’s children that when we were tested we refused to let this journey end, that we did not turn back nor did we falter; and with eyes fixed on the horizon and God’s grace upon us, we carried forth that great gift of freedom and delivered it safely to future generations.
https://mindfullmarketing.com/wp-content/uploads/2018/10/logo-300dpitm-300x153.gif00asuasu69https://mindfullmarketing.com/wp-content/uploads/2018/10/logo-300dpitm-300x153.gifasuasu692009-01-20 13:41:502019-08-22 20:26:40Business Leadership Lessons from President Obama
While in New York this week, I had the privilege of sitting down with some other small business owners to discuss the challenges of running a business in this economic downturn. Everyone knows the challenges of balancing income vs. expenses, long term projections, etc. A new challenge for many leaders is not only how to stay motivated themselves, but how to keep staff motivated during such difficult economic times.
Amid layoffs, pay cuts, cost discipline changes and tumultuous financial markets, maintaining a positive attitude can be challenging. Business leaders are tasked with the additional burden of assuring staff, partners and clients that things will be fine. But in an environment like today’s, that’s one sentiment that’s difficult to promise.
While you can’t always make guarantees to people when they ask for one, you can strive to be as open and honest as possible about challenges, solutions and potential changes. However, the truth is, employees aren’t always capable of understanding the decision path no matter how much information you provide. So how do you keep employees (who are often times facing heavier work loads than ever due to colleagues being laid off) motivated and positive? It’s certainly not an easy task.
Business owners are faced with making tough decisions – and managing the consequences of such decisions. Laying employees off is never an enjoyable task and is often viewed – no matter how delicately considered and addressed – as a personal attack. Employees get angry and, in today’s instant Internet age, their anger is often publicly displayed in places like Facebook statuses and Twitter updates.
So what is a business owner to do? A few recommendations include:
– Talk. Sounds obvious but it’s amazing how many C-level executives I’ve met that leave such delicate and important conversations to email.
– Be honest. Honesty doesn’t mean you have to share every nitty gritty detail but it does mean that you are up front about decision making – how and why you’ve taken a certain direction or may have to.
– Be aggressive. As a business leader, you are charged with taking care of the people who work for you. If customers are paying late, clients are taking advantage of staff or angry ex-employees are spreading false rumors, know when to take action and how to do so professionally.
– Be persistent. In times like these, many people tend to want to curl up in a corner and shut their eyes until all the craziness goes away. As a leader you need to make sure you are addressing concerns with employees, even if they don’t want to talk about them – help ease their minds even if they aren’t capable of expressing their fears.
– Be courageous. It takes guts to lead a business during a downturn. Ignore your detractors, don’t fret over unprofessional competitors or angry ex-employees. Keep your head up, maintain your integrity and march forward with your principles in tact. Not everyone can comprehend or ever understand the enormous responsibilities – and tough decisions – you face as a business owner.
– Keep moving. Show customers, partners, colleagues, staff and the industry that you are tenacious by continuing to grow, to innovate and to take intelligent risks. By doing so you will no doubt inspire and encourage those around you – and your business will not only survive, but thrive.
What have you done to maintain motivation or how has your employer exemplified leadership during these tough times? I asked this question earlier this morning on Twitter and received a couple of replies, below. I’ll share more as they come in but we’d love to hear from you, too.
https://mindfullmarketing.com/wp-content/uploads/2018/10/logo-300dpitm-300x153.gif00asuasu69https://mindfullmarketing.com/wp-content/uploads/2018/10/logo-300dpitm-300x153.gifasuasu692009-01-15 12:28:572019-08-22 20:26:40Leading in a Downturn
As we introduced last month, we continue our “Journalists Are People Too” series with a Q&A from Leslie Poston. This girl is one busy writer!
PPR: What is Uptown Uncorked?
LP: Uptown Uncorked is a business development and social marketing consultancy I started here in Boston. We focus on helping people and businesses learn to navigate the waters of social media tools to build their business, promote their brand, engage the customer, and build lasting social leverage that we then help turn into real world, off line successes and sales. We work with several SMBs but our specialty is in the industries of restaurants, bars, wineries, distilleries, distributors, sports clubs and trainers, musicians, artists, photographers, actors and others like them. As part of Uptown Uncorked, I also do presentations, classes and speaking engagements (I recently led a discussion called ‘ROI is Not Money’ at Jeff Pulver’s Social Media Jungle 08, for example).
Leslie Poston at Social Media Jungle
I run Uptown Uncorked with help from my partner, Triston. We find that with a Gen X and a Gen Y running the show, each with different specialties, more of our clients’ potential issues and markets are covered.
PPR: You also write for Mashable, yes? What is your focus there?
Mashable is one of the blogs that I write for regularly as a Guest Author. I also helped them with some more regular social media news coverage while they were between permanent staff last month. I write collections of posts such as my Real World Change 2.0 series for them, submitting my ideas only if they seem to fit with Mashable’s audience.
I have also guest posted on Technosailor, Media Bulls Eye, and Louis Gray’s blog. I have had a permanent position for about two years or so as a senior writer for the Blorge family of blogs and have a new gig as an author for Lost in Technology as well as maintaining my own blogs for my company and on politics, Apple computers, and other pet topics. Before Blorge I wrote for other technology blogs, including Profy. I got my start in journalism as a reporter, then Managing Editor, for an offline financial weekly newsletter and yearly sourcebook.
PPR: Your Twitter handle is @geechee_girl – where did that name come from?
My Twitter handle was an accident! In fact, my own Twitter handle (which is now my handle on most other social networks for brand consistency) is the inspiration for a talk I give on the importance of choosing your brand wisely, even if you don’t think you’ll take to social media or use it for long. When I first found Twitter I thought it was a bit silly. Since I am from South Carolina originally and had just explained the concept of “geechee girls” to someone on GTalk, I decided to have a little fun with my name and chose geechee_girl as a joke – poking fun at myself in a tongue in cheek manner. Well, my Twitter experience took off rapidly and I soon found myself “geechee_girl” forever. I don’t mind, I have a healthy sense of humor, especially about myself, but I definitely would have gone with my real name if I’d known how much time I’d spend on Twitter!
PPR: You’ve been on Twitter for how long? How have you seen it evolve? How do you use it?
I was in the second wave of early adopters of Twitter. I didn’t jump on the band wagon right away when it appeared at SXSW in March 2006, but a few months later I finally tried it, and I’ve been hooked ever since. I use Twitter to connect with people, and to connect people. It is both my playground and a resource, and I find both sides appealing. I have found lasting friends on Twitter, people to collaborate with on business, inspiration, a way to help social causes do good in the real world, a social calendar of events, an event planning service that can’t be beat, a research tool, a place to promote not only my writing but the writing of others, a place to discover wine, art and music, a place to discover people who share my interests and people who can teach me about theirs, to connect with people and companies, and so much more. Twitter isn’t for everyone, but it has become a vital part of my day.
PPR: What is your favorite time of day and why?
Night time. If you follow me on Twitter, FaceBook, LinkedIn or other networks then you already may have noticed that I talk the most and work the best late at night and into the morning. Being a night owl runs in my family – it is not uncommon for my sisters, my mother and I to have phone calls or instant message sessions at 2 AM to catch up with each other.
PPR: What’s the most memorable moment of your life?
I have led an adventurous life. I’ve done so much, and experienced so much, both good and bad, that I don’t think I can pick one moment. Every second has shaped who I am and is shaping who I will become in the future. I believe everyone should live their life with no regrets, as if every minute counted.
PPR: Do you have pets?
Yes! I have an “antique” dog, a 13 year old Rottweiler named Harley. He is 150 pounds of pure couch potato
PPR: What do you do when you aren’t working?
I love to do a wide variety of things, though some of them I haven’t had time for in a while. I love to downhill ski, water ski, play hockey (goalie), watch sports (hockey, UFC, MMA, football, baseball, etc), hike (in the past I went on a two week trek into the Trinity Alps, that was fun), read, write fiction, sing and play piano (both of which I am mediocre at), play at being an amateur gourmet chef, bake, taste wines and whiskeys, dance and so much more.
PPR: If you could have any other career and money wasn’t an issue, what would it be?
I love what I do, but I’ve always wanted to be a singer-songwriter. I’ll content myself with appalling the neighbors with my stunning shower rendition of tunes from Les Miserablés and keep my day job, however.
https://mindfullmarketing.com/wp-content/uploads/2018/10/logo-300dpitm-300x153.gif00asuasu69https://mindfullmarketing.com/wp-content/uploads/2018/10/logo-300dpitm-300x153.gifasuasu692009-01-07 15:48:512019-08-22 20:26:40From Mashable To Uptown Uncorked, Leslie Poston is Definitely Lost in Technology
