6 Reasons Your Brand’s PR Efforts Fail, PR Daily
Public Relations used to be pretty straightforward and involve news releases, media and events. But then along came social media and the content-marketing craze, and suddenly everyone seems a little confused about exactly what public relations is and where it fits in. Our Founder & CEO, Christine Perkett, wrote this piece for Ragan’s PR Daily taking a look at the changing role of PR and why companies should take an internal look at what they might be doing to sabotage their own PR efforts (and the agencies they hire and fire).