Persuasive Picks for the week of 04/26/10

Social Media Strategy Before Tactics
TopRank’s Lee Odden expands on the idea of strategy versus tactics first and shares responses on the topic from dozens of the top minds in social media and social marketing.

The key to catching a reporter’s eye? Pitch like one
Ragan.com’s Jessica Levco shares five useful tips to keep in mind when pitching reporters gathered from Danielle Cass, communications manager for Kaiser Permanente

Social media war rooms (and why you need one)
This iMediaConnection post by Ari Newman provides valuable advice on being prepared to act when a media crisis strikes.

What to Do When a PR Disaster Strikes Your Startup
This ReadWriteWeb post by Audrey Watters continues the theme of online crisis management and highlights the highs and lows of Blippy’s response to their recent media woes.

Why Small Businesses Fail on the Web
Abe Mezrich from Didit shares this episode of Marketing Obsessions on MPDailyFix.com featuring Jason Teichman from Register.com who discusses where small businesses fail with their online digital presence.

Persuasive Picks for the week of 04/19/10

prwire_iphone PR Newswire Launches App for iPhone, iPod Touch
PR Newswire announces the launch of their new iPhone app that allows easy access to their enormous database of press releases and multimedia content. The app also allows users to share the content back out via email, Facebook, LinkedIn an Twitter.

Twitter kicks off Promoted Tweets
Dianna Dilworth from DMNews explains Twitter’s recent rollout of their Promoted Tweets service and includes some examples of how brands have started using it.

Creating a Social Media Analytics Action Plan – Part 1: Defining KPIs
A 2009 Bazaarvoice survey that revealed (on average) how businesses have no idea what their social media ROI is. Taylor Pratt from Raven Internet Marketing Tools expands on the results and provides tips on defining KPI (Key Performance Indicators) in this first post of his new Analytics series

How to be a PR rock star in a social media world: The changing face of public relations
Rich Brooks from Flyte New Media recently asked his LinkedIn community the following question: “The role of PR is changing, and I’m curious to know what do you need to do to be appreciated at your job? What are the expectations, what new roles do you have, and how do you look like a hero to your boss at the end of the day and year?” He shares some of the interesting responses via this post.

Social Media Turns Tiny Mistakes Into Big Headaches for Delta Airlines
BNET’s travel industry blogger, Brett Snyder shares the account of Delta Airlines most recent online media blunder that clearly shows the importance of paying attention to every detail when it comes to your brand’s online presence. Someone is always watching.

Happy Earth Day – Tips on Running an Eco-Friendly Business

$200 billion productivity gains

$190 billion savings from reduced real estate, electric bills, absenteeism & employee turnover

100 hours per person not spent commuting

50 million tons of greenhouse gas emissions cut

276 million barrels of oil saved

1500 lives not lost in car accidents

$700B total estimated savings

…so says Inc Magazine about virtual companies. As a virtual agency since we were founded in 1998, PerkettPR is proud to spend every day contributing to the improvement of our environment. Not only do we reduce our agency’s carbon footprint – less gas, less real estate, lower electric bills, less emissions, etc. – but we improve the satisfaction of our employees as well, as their “commutes” allow for successful careers and happy home and personal lives. Being able to work a full day and still fit in time for dinner with the family, or an outdoor run before dark, provides PerkettPR employees with the opportunity to fulfill both career and personal aspirations. We’re proud of our positive culture from both an eco-friendly standpoint and an employee-happiness standpoint.

Like any smart company, we’re certainly always looking for ways to improve. Recently, several of our employees shared additional ways that they contribute to a green environment. Without further ado, here are our tips.

Easy Ways to Be an Eco-Friendly business:

  • Recycle paper products, e.g., mail, container boxes, etc.
  • Recycle ink/toner cartridges
  • Use only recycled paper
  • Re-use paper by printing on both sides – for internal documents
  • Use sleep mode on electronic devices to consume less energy when not in use. You can also turn off the power on your surge protector (energy saving practice)
  • Use CFL light bulbs
  • Use mobile phones or a VoIP provider (like Skype) as business lines to save on cost/use of energy
  • Be paperless whenever possible (e.g., review documents on computer screen instead of printing out, use email instead of paper delivery, keeping files on computers.)
  • Use a free conferencing and web meeting service for meetings, like client Powwownow, instead of traveling to meetings
  • Use a dry erase or chalk board to take notes instead of using Post-Its or order recycled Post-Its
  • Utilize instant messenger services versus phone calls to save energy; money
  • Promote the use of filters for tap water instead of buying costly (and damaging) water bottles.
  • Re-use file folders and boxes.
  • Cut down on personal newspaper or magazine delivery and use online options instead.
  • Purchase software online (SaaS) – save on packaging materials, costs, etc.
  • When ordering corporate-logo gear, order non-toxic products from US-based manufacturers, when possible. Safe and eco-friendly stainless still water bottles are made in China, but both Klean Kanteen and SIGG have fair-trade manufacturing environments.
  • Offer flexible work schedules (e.g. 3x day) or telecommuting to cut down on emissions, traffic caused by your employees’ commuting.
  • Offer incentives to take pubic transportation or to carpool if telecommuting is not an option.
  • Reduce (strive to eliminate) the use of disposable and toxic products and practices
    • Use stainless steel reusable water bottles and reusable travel mugs that don’t have a liner made with harmful BPA (if it doesn’t say it’s BPA-free, then it’s not) or other eco-friendly containers
    • Use VOC-free paint in the office, such as Benjamin Moore Aura.
    • Strike a “corporate discount” deal with a “green” dry cleaner.
    • Do not use non-biodegradable plastic bags (the type many grocery stores offer), instead use biodegradable bags as office trash liners and reusable bags for shopping

What are your tips for becoming a green business? What do you do around your office each day to contribute to a healthier Earth? Please share!

 

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Persuasive Picks for the week of 04/12/10

lifestream-icons Social Media Marketing Overload? Some Tips for Startups
This post by Audrey Watters in ReadWriteWeb’s “ReadWriteStart Channel” provides 4 solid tips to help businesses avoid being overwhelmed when first engaging in social media.

4 Reasons Why PR Agencies Are Taking Over Social Media
Jason Keath provides great food for thought in this post that provides four concrete reasons why PR will eventually rule the social media space for big brands and of course, we have to agree!

How web analytics can help you avoid a PR disaster
Eran Savir, co-founder and VP business development at Kampyle, explains the importance of pursuing and maintaining a high level of customer service and interaction in the online space.

The Engaged User: Bridging Your Web Site And Social Networks
JanRain CEO, Brian Kissel expands on the importance of ensuring there’s a strong bridge between your online social presence and your corporate website that can enable users to become strong proponents of your products, services and content.

Hubspot’s Foursquare Cops
Hubspot’s new video spoof of the TV show “Cops” made its debut this week and is definitely worth a watch.

Persuasive Picks for the week of 04/05/10

How Can SMB Owners Learn Social Media?
Lisa Barone provides some concrete ways SMBs can begin learning the ins and outs of social media on their own without the help of one of the gazillion “social media experts” out there. (Of course, it’s all about having the time to do it!)

Making the real-time Web relevant
The future of online search includes getting information in “real-time.” This CNET post from Tom Krazit gives a great overview on the new direction in search and the struggles that search engines like Google and Microsoft Bing are working through to provide information as it happens.

7 B2B Social Media Tools you haven’t heard of
This SocialMediaB2B.com post from Adam Holden-Bache provides seven new tools that are worth checking out. I’m impressed to finally come a across a list of tools that are all new to me!

10 Tricks For Getting Inspired to Write
Have you officially launched your blog, but have found it difficult to continually come up with fresh ideas for creating content? This Copyblogger post by Jonathan Morrow provides great tips and techniques for writing inspiration.

Will It Blend? – iPad
The long-lasting popularity of BlendTec’s “Will it blend” videos continues with the demise of a shiny new Apple iPad.

Mobile apps, free conference calls, online health, kids with cameras, free iPads and more – it’s a busy week!

It’s a big, busy week at PerkettPR and I’m acting as our own reporter because I’m so excited to share some client developments taking place. We’ve got product launches, mobile apps, a “kid’s cam” and more. Take a look and let us know what you think. Thanks for reading!

Powwownow – Europe’s largest free conference call provider launched today in the U.S. and unveiled its first iPhone app. You can download it for free here, or at the iPhone App Store or on iTunes. We’re at Think Mobile in New York City today and celebrating the launch with a fun contest where we’re giving away three iPads. Folks here are having fun with our “Powwownow app rap” video contest – check them out (including, embarrassingly, yours truly – although I can’t win!) and click here to learn how to enter for your own chance to win through April 23.

HealthLeap – a free and effortless way for patients to schedule health appointments (ex: doctors, dentists) and stay on top of their health. In turn, it also empowers doctors who want to increase their visibility and interactivity among a new breed of Internet-savvy patients in a measurable and effective way. The net net – HealthLeap makes  scheduling appointments a breeze for the patient, and helps doctors to showcase their practice, extend their brand awareness, fill available appointments and last minute cancellations, and more. Read the full news release for details.

Also today, client St. Louis Children’s Hospital launched their first “Kid Cam” production, where an eight-year-old brain tumor patient turns the tables on his caregivers and examines them to provide an inside look at the SLCH hospital experience. The goal of the video is to offer more personal insight into the hospital from a kid’s perspective so that others in the same situation understand they are not alone. The footage shows some of of the patient’s scarier moments – like accessing the port used to deliver chemotherapy medication – as well as lighter moments such as visits from the music therapist and the adorable therapy dogs. Watch now:

Our newest client, WaveMarket, launched their Veriplace Developer Community “LocationNation” last week, as well as a Developer Contest, awarding two cash prizes of $5,000 and iPads for all second place finishers. The contest encourages developers to create location-based services and applications that can be deployed across the Veriplace platform and remotely locate over 150 million phones in the U.S. Prizes will be awarded for Best location-aware Advertising or Marketing, Best Social app, Best Enterprise app and Most Innovative. The contest runs through July 1 and winners will be announced on July 26. Check out the contest site for details.

 

Persuasive Picks for the week of 03/29/10

Artwork: Chip Taylor10 Signs You’re a Social Media Addict
CIO.com’s Kristin Burnham shares the results of a recent Retrevo Gadgetology survey that shows how addicted people are to their online social communities. She also provides some additional survey questions of her own to help determine how addicted you are.

9 social media topics that need to die
This Ragan.com guest post by Amber Naslund from Radian6 debunks nine  ideas in social media that we’ve all heard repeated – and that at one time were practically touted as gospel. The post provides a nice wake-up call for those still new to the social media space.

Attacks Exploit Growing Use of Social Media
Michael Cheek highlights findings from the “Blue Coat Web Security Report for 2009” which shows that cyber criminals are migrating to social networks as fast as the rest of us.

Dating Advice for PR Pros
This post on Jeremy Porter’s Journalistics blog provides an entertaining read that compares media relations to the process of dating. Don’t miss this one!

What Makes Videos Go Viral – And Should Marketers Even Care?
While there’s no magic formula for creating a successful viral video, the most popular ones do share a few common characteristics. This MarketingVox post shares some of those as well as the success that Coca-Cola had with their recent vending machine viral campaign.

– Artwork: Chip Taylor