Put Some Spring Into Your Marketing
Happy Spring! It’s hard to believe we’re already rounding the corner to Q2. Here are a few quick tips to breathe new growth into your marketing:
1) LISTEN to your customers – what value are they seeing? What else could you offer to them? What do they need in 2019?
2) ENGAGE – beyond promotion of your own content, how is your brand talking with – not just at – key audiences?
3) EDUCATE – certainly your team has a wide array of knowledge across a variety of business or industry topics. Share resourceful content with your audience that educates or helps them – vs just sharing your own branded content about your business.
4) ANALYZE – measure what’s worked well in Q1 so far. Are your images and messaging aligned? Do traffic and leads indicate your marketing content is working? Has the buyer’s journey changed at all? Pivot accordingly.
