They Told Me It Was Impossible And I Did It Anyway

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Our CEO, Christine Perkett, was featured in Authority Magazine’s interview series about resilient leaders and entrepreneurs. She shares how she started the agency, why we stand out from the crowd, who inspired her, and how she strives to bring the most amount of good to the greatest number of people. Read the full article.

I balanced the naysayers by hiring only senior-level executives, and that gave us a competitive edge. We compete with “traditional” agencies all of the time.


Solving A Universal COVID-19 Business Problem

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A case study on how Intermountain Lacrosse (IMLAX), a 501(c)3 non-profit organization dedicated to the organization and growth of youth lacrosse in Utah and southern Idaho, and the largest geographic league in the U.S., is using HealthShield from 42Chat to safely reopen its league.

With over 179 teams and 3500 players, across 50 different programs in 20 locations, the idea of gathering thousands of COVID symptom screenings in a consistent, compliant, and timely manner was daunting. Adding to the complexity was that 75 percent of the audience – the children – couldn’t vouch for themselves, which meant that parents had to do so. And often, the parents had multiple kids playing on different teams and different fields. How would parents be in two places at once to vouch for their children and sign a paper survey? How would the league track all of the paper surveys, communicate which children had completed the survey, and where would they store them in order to prove compliance if needed? The levels of complexity were great, and the liability factor serious. 

Learn more about how they did it, here.