Harnessing the Swiftie Effect: Elevate Your Brand Storytelling
As of December 2023, Taylor Swift’s Eras Tour is reported to be the highest-grossing tour ever and is the first to crack $1 billion, with an estimated $1.04 billion in ...
Where do B2B Marketing and PR Pros Stand with AI?
Embracing AI in Marketing: A Mindfull Marketing + PR Perspective As pioneers in the digital space, our agency has always been at the forefront of adopting and mastering new technologies, ...
Digital Marketing with a Human Touch: Partnering for Success
Outsourcing in Marketing: A Growing Trend Marketing Week's recent insights spotlight a significant shift towards outsourcing digital marketing, particularly in the B2B realm. This trend underscores a challenge: the need ...
AI in B2B Marketing
Businesses hiring marketing agencies should understand the significance of partnering with vendors aware of the nuances of AI ...
A Brief History of Women in Marketing
It's Women's History Month and we take a. look at the history of women in marketing. Despite facing significant barriers and discrimination, women have played a critical role in shaping ...
Should Adidas Continue to Brand Yeezys?
Should Adidas rebrand its line of Yeezy shoes under its own name and continue to sell them after cutting ties with the divisive Ye? ...
Commvault’s Chief Legal & Compliance Officer: “I love the Purpose of Protecting the World’s Data”
A Chief Legal & Compliance Officer shares insights on her role and how COVID 19 changed her work ...
GoTo’s CMO: COVID-19 Completely Changed my Career
Learn how COVID 19 completely changed this CMO's career, why she believes a remote-first workplace culture is important, and what inspired her to advocate for women in tech ...
Women in Leadership: Dara Brenner, Chief Product Officer, CentralSquare Technologies
Dara Brenner, Chief Product Officer of CentralSquare Technologies, is known for delivering innovative and disruptive technology solutions that deliver world-class customer experiences. Dara shares insight on her role and how ...
Solving A Universal COVID-19 Business Problem
A case study on how Intermountain Lacrosse (IMLAX), a 501(c)3 non-profit organization dedicated to the organization and growth of youth lacrosse in Utah and southern Idaho, and the largest geographic ...
NBC 10 Features Team IMPACT UVM Match
During the COVID-19 crisis, people everywhere have found new ways to maintain bonds—including a non-profit that connects kids to role models from the world of college sports. Fourth grader Max ...
NECN Features Client Team IMPACT
News channel NECN interviews nonprofit Team IMPACT on its virtual programs during the COVID19 pandemic ...
Team IMPACT CEO Writes for Chief Learning Officer
Seth Rosenzweig, CEO of client team IMPACT, wrote a piece for Chief Learning Officer about building stronger leaders through volunteerism and mentorship ...
Marketing During A Crisis
It's a question on the minds of many Chief Marketing officers, marketing executives, and small business owners: "What should we do about marketing in the current COVID-19 crisis? Should we ...
What’s Wrong With My Marketing?
Not all marketing is created equal. Here are five things to check on in your marketing strategy that can apply to just about any brand ...
