Entries by Christine Perkett

25 Top PR Influencers, IZEA

In the world of public relations, it’s all about making connections. But who’s at the top of the heap when it comes to those connections? Who has the most followers in the PR world? Get to know some of the top PR influencers who are tweeting, ‘gramming, or blogging today – including our Founder & […]

Four Steps to a Holistic PR Measurement plan, PR News

In PR News’ Measurement Guidebook, our CEO & Founder, Christine Perkett, explains the importance of looking at your communications measurement holistically in order to truly prove the value of PR to the bottom line of the business. As a sneak peek, PR News featured four pieces of advice that Christine shared about PR measurement.

Learn How to Work Remotely, Learn How To Become Org

According to a 2017 State of Telecommuting Report, the number of people telecommuting in the US has increased by 115 percent since 2007. That means that nearly 4 million US employees work from home at least half the time. Higher estimates say that 47 percent of people work remotely for some portion of their workday. […]

Boston’s 50 on Fire Finalists, BostInno

Our Founder & CEO, Christine Perkett, was named one of Boston’s 50 on Fire, which honors the hottest companies, organizations and people setting Boston’s ecosystem on fire. Across all of American Inno, 50 on Fire is a premier awards event, honoring the influential people and fast-growing businesses that are driving major cities forward. 50 is a […]

Top 10 Inbound Speakers to See, Smart Bug

Amber Kemmis included our Founder & CEO, Christine Perkett, in her article on Hubspot’s INBOUND, writing: The INBOUND conference is awesome simply because it’s hosted in the great city of Boston, but it is also a great place to grow and sharpen your marketing skills, even those that go beyond inbound marketing, and you get to be inspired […]

6 Reasons Your Brand’s PR Efforts Fail, PR Daily

Public Relations used to be pretty straightforward and involve news releases, media and events. But then along came social media and the content-marketing craze, and suddenly everyone seems a little confused about exactly what public relations is and where it fits in. Our Founder & CEO, Christine Perkett, wrote this piece for Ragan’s PR Daily […]