Persuasive Picks for week of 1/2/12

Fortune contributor Anne Fisher questions readers in her latest article, Who owns your Twitter followers? Maybe not you

Search and social are two very different animals that require different types of nurturing, creative support, and management, Dana Todd gives us 2 crucial rules for managing search and social at iMediaConnection

“The industry is littered with the remains of services that seemed to have potential, only to fall short before long.” says Don Reisinger in his CNET post that asks Is Pinterest the ‘next big thing’ in social media? 

 

Mashable offers Social Media Predictions for 2012 including a plateau in the growth of Facebook, YouTube gaining popularity in the living room and more celebrities pouring money into tech startups.