Consumer Tech
Our consumer tech clients have changed the world in transportation (Zemcar), security (Kaspersky) communications and entertainment (Location Labs, Powwownow, Phonezoo, MeeVee (now LiveUniverse), online shopping (Shopcade), social media (UberVU (now Hootsuite), Photobucket), healthcare (iStand Today, St. Louis Children’s Hospital, TomoTherapy) and even home security (Simplisafe). For Simplisafe, our team launched the first-ever self-installed, buy-what-you-need wireless security system, which at the time was an unknown startup. Working with the husband and wife founders, we strategized on compelling branding and messaging appropriate for an industry disruptor, established social media accounts and campaigns before they were really known for business use, and created ground-breaking, grassroots PR campaigns such as the “America’s Worst Roommate Contest,” which captured the attention of the core audience: young apartment dwellers. As of 2018, Simplisafe had over 300,000 customers and was valued at $1B.