Persuasive Picks for week of 2/6/12

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Those who succeed in social media and those having the ability to influence the behavior of others are master storytellers, writes Joshua Leatherman in this SocialMediaToday story An Essential Key to Social Media Influence: Tell Your Story Well.

Damian Hagger talks about the growing trend of niche social communities and what that means for marketers in The Rise of Hypersocial via iMediaConnection.

MarketingProfs contributor Paul Fabrietti takes a look at the latest news that Pinterest is making money off our interactions and asks Has Pinterest Broken a Golden Rule? What do you think?

Are you receiving awards for your social content discovery, curation and recommendations? Adam Vincenzini of The Next Web provides some of the hottest new content monetization platforms in This week’s best new social media tools.

Persuasive Picks for week of 1/23/12

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WebProNews writer Drew Bowling shows how social media was used in the workplace this past year in Facebook Accounts For 80% Social Media Traffic World-wide and other fun facts about social media at work.

Dr. Trevor Davis provides commentary on the excitement and usefulness of social media in his ZDNet post titled Listen to social media and find out what’s trending

‎Lara O’Reilly of MarketingWeek says that Brands can’t afford to #fail when it comes to social media crisis… in her latest report.

Allie Gray Freeland gives MarketingProfs readers a lesson in PR 2.0 in this slide show named Five Tips for Online Public Relations Success

Persuasive Picks for week of 1/9/12

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For many marketers, resolutions include a stronger social media presence. Cynthia Clark at 1to1Media reports Marketers Want to Strengthen Their Social Media Strategy in 2012.

Lisa Barone of Small Business Trends writes that not every company is suited to engage in social media and even those that are, may not necessarily be ready to do so. In her latest posts she provides readers 6 Ways To Tell If Your Social Media-Ready.


The telephone provoked many of the same worries that more recently have been expressed about online social media explains Perri Klass, M.D. in the New York Times article Seeing Social Media More as Portal Than as Pitfall.

Fortune editor at large Patricia Sellers sits down with early achiever and one of Fortune’s Most Powerful Women Entrepreneurs to discuss social business and lessons from her youth in Social media success Rx: “Be a little crazy” via CNN Money

Persuasive Picks for week of 1/2/12

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Fortune contributor Anne Fisher questions readers in her latest article, Who owns your Twitter followers? Maybe not you

Search and social are two very different animals that require different types of nurturing, creative support, and management, Dana Todd gives us 2 crucial rules for managing search and social at iMediaConnection

“The industry is littered with the remains of services that seemed to have potential, only to fall short before long.” says Don Reisinger in his CNET post that asks Is Pinterest the ‘next big thing’ in social media? 

 

Mashable offers Social Media Predictions for 2012 including a plateau in the growth of Facebook, YouTube gaining popularity in the living room and more celebrities pouring money into tech startups.

Persuasive Picks for week of 12/5/11

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Twitter has introduced a whole new look that it hopes will simplify the user experience. Mashable‘s Tom Wasserman reports in Twitter Launches Major Redesign

15-year-old freshman blogger, Susannah Meyer ponders The Social Media Bubble via the Huffington Post

 

Think About Developing A Social Media Plan says Martin Bishop in his latest post on MediaPost – which provides 10 tips on planning social media programs.

As the social business meme is very much on the rise, Forbes contributor Hadyn Shaughnessy asks readers, Is Social Business the Same as Social Media?

 

Persuasive Picks for week of 11/28/11

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IT Web journalist Kathryn McConnachie reports on Google’s video sharing platform unveiling a new homepage, channel design and user interface in YouTube Gets a Makeover

Huffington Post blogger Philip Keightley provides ringside commentary in Let’s Get Ready to Rumble: Facebook versus Google+ in the Battle for Social Media Hearts and Minds

 

Who Are the Top 10 Influencers in Social Media? Forbes contributor Haydn Shaughnessy shows how some influencers have the reach and pull as media outlets.

Ed Lundquist gives 10 Social Networking Tips For CIOs on InformationWeek as he explains why adding a robust enterprise social network to your priority agenda is a must, and how to get going.

Armondo Roggio provides insight on how the continued growth of social networking and blog sites have an effect on brand marketing, consumer shopping behavior and innovation  – 3 Ways Social Media Affects Brands via Practical eCommerce.

 

 

Persuasive Picks for week of 11/21/11

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Sherilyn Macale of The Next Web ponders Could the future of social media be in video and audio? in this article that examines social media as it moves from text-based communication towards multimedia-based.

SFGate shows it’s readers How Social Media Can Help Consumers Save Money in this informative post by Lewis Humphires

Duke Chung, co-founder of Parature,  provides Mashable with 5 Ways to Turn Social Customers Into Brand Ambassadors

WebProNews interviews actor/producer Joel Bryant at the BlogWorld Expo in L.A. in this video that asks Is Social Media the Future of Entertainment? [VIDEO]

CBS Money Watch‘s Kimberly Weisul reports that’s big employers’ reactions to social media can be downright schizophrenic in Companies flip-flop on social media.

Persuasive Picks for the week of 11/14/11

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Why Social Media Works is a great article by
Joe Britton, CEO of Sugar Ventures LLC and provides some insight at Business Insider on to how advertisers can reach consumers through mobile and social media marketing.

 

MarketingProfs Ford Kanzler and H.Buford Barr explain the skills and attributes needed to be a successful PR pro; and how to adapt to current trends in today’s PR world in an article entitled Nine Essential Skills for Any Public Relations Professional.

David Nordfors, Adjunct Professor IDC Herzliya, asks Huffington Post readers “Who doesn’t want the survey-less society?” and explains how Web 2.0 is making it happen in his article Commemities: Analytics in the Age of Web 2.0.

 

Why Companies Should Invest in Google+ Brand Pages – Mashable publishing partner ClickZ explains “When Google makes a move in the social space, it’s important to pay attention to, understand, and identify how the offering can and should be leveraged for your business.”

 

Another article worth reading is Social Media Marketing Grows Among Small Businesses.  Are you a small business who utilizes social media to engage clients? Nathan Eddy at eWeek reports that you are not alone, a recent survey indicates that small businesses are allocating more time to social media marketing.

 

 

Persuasive Picks for the week of 10/31/2011

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This week’s Persuasive Picks post starts off with the article The Top 5 Online Marketing Benefits of Facebook Timeline where author Denise Keller shares some positive benefits of Facebook’s controversial Timeline.  One interesting point Keller makes is how Timeline could eventually substitute blogs and even websites. Here, at PerkettPR, we’ve already started exploring the new feature and hope to share our thoughts in the coming months.

Ryan Barr of the IGB Group shares his thoughts on social media in PRWeek’s Social media: One size does not fit all. Barr says it the best when he states, “Don’t set yourself up for failure. Start by identifying clear goals for your social media program and develop a social media policy for your company.” Also this article is a great reminder of how social media and building an online presence takes time.

Over at Business Insider Dan Frommer shares 10 Social Media Brands That Will Still Matter In 10 Years. Some brands are obvious that Frommer points out like Facebook, Twitter, Google, and LinkedIn; however, Frommer shares other brands like Instagram, Yelp, and Spotify which have a lot of competition and only time will tell if these social brands have what it takes to remain relevant and long lasting. Are Frommer’s predictions on point? Share your thoughts in the comments section below.

Speaking of LinkedIn— B2B magazine provides expert insight from Paul Gillin who shares Six LinkedIn features you probably don’t know about. One of our favorites is the recently introduced LinkedIn Alumni—designed to help make and renew professional connections by providing users with high-level information about fellow alumni. This tool is perfect for approaching prospects. Check out the rest of the features in Paul’s list—you won’t be disappointed.

Persuasive Picks for the week of 10/17/11

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We start off this week’s Persuasive Picks post with “Taking Social Media Beyond Your Own Ego“. Ramon Ray and the Smallbiztechnology.com team offer insight on how not to fall into the “do it yourself trap” and how to truly take social media beyond the ego for your business in this straight-forward article over at BusinessInsider Tools.

KFC’s Secret Recipe for Social Media Success is an interview with KFC’s public relations manager, Rick Maynard, and focuses on how his Team went about gaining brand supporters. This article offers key tips on keeping your brand relevant to consumers via consistent social media engagment and can be found at 1to1Media.

Are You Bad at the Internet? is a great piece covers a Kauffman study recently released which discusses how many small businesses are still struggling with their online presence and how to use the Web to increase sales. This Inc. Magazine article highlights which industries are finding success.

Tips for Reaching Out to Twitter’s 50 Million Daily Users authored by Angela West of PCWorld, this article examines the value of Twitter and offers useful tips for business, large and small, on how to use Twitter effectively. West’s article cites that Twitter is valued at $8 billion and boasts over 100 million users, 50 million of whom log in daily.

Over at Entrepreneur’s Daily Dose an educational column: Chief Cheezburger Ben Huh Dishes on Social Media provides useful tidbits on his approach to keeping your brand social in today’s business world.