Persuasive Picks for week of 11/21/11

Sherilyn Macale of The Next Web ponders Could the future of social media be in video and audio? in this article that examines social media as it moves from text-based communication towards multimedia-based.

SFGate shows it’s readers How Social Media Can Help Consumers Save Money in this informative post by Lewis Humphires

Duke Chung, co-founder of Parature,  provides Mashable with 5 Ways to Turn Social Customers Into Brand Ambassadors

WebProNews interviews actor/producer Joel Bryant at the BlogWorld Expo in L.A. in this video that asks Is Social Media the Future of Entertainment? [VIDEO]

CBS Money Watch‘s Kimberly Weisul reports that’s big employers’ reactions to social media can be downright schizophrenic in Companies flip-flop on social media.