Fortune Magazine author, Heather Clancy, pens an article about marketing tech spend and how marketers are willing to spend the money if a technology helps them. This article called “5 reasons marketing tech spending will reach $120 billion by 2025“, states that marketers are evolving from “mad men” to “math men.” “Content Marketing Valuable for […]
“The Top 7 Content Marketing Trends That Will Dominate 2016” by contributor, Jayson DeMers, covers the new technologies available to marketers who want to stay ahead of the curve with their content marketing efforts. DMNews offers insight on how marketers should apply neuroscience in order to appeal to customers’ subconscious mind. This article, authored by […]
Huffington Post contributor, John Rampton, offers insight and practical tips on how to automate social media for your small business. This article called ” Your Small Business Can Automate Social and PR” simple, yet effective ideas to start automation of your efforts now so you can quickly see ROI. Forbes once again covers the important […]
“How Marketing Got More Personal”, written by contributor, Julie Ginches, focuses on how the mobile industry has created a level of intimacy and become more personalized over the years. We are now in the “mobile era” and there is much more to come. Ever wonder how most companies define content marketing? This is the focus […]
“Next Generation CMO: How To Succeed In The Future Of Marketing”, written by contributor, Stuart Levine, discusses the role of the CMO as it relates to collaboration, communication, creativity and flexibility. Millenials are the topic covered by eWeek’s article authored by Nathan Eddy. This article called “Millennial Workforce Values Flexibility, Social Media”, identifies five unconventional […]
“How to Master Social Media to Get Ahead”, written by Amy Elisa Jackson and Levo League, offers new rules for social media from Internet guru Gabriel Sands. This Fast Company piece includes which social media sites matter most and how to tailor your approach to each one accordingly. Entrepreneur contributor, Pratik Dohlakiya, covers the topic […]
We continue our “Influencers Who Inspire” series with Jessica Bartlett, Health Care Reporter for Boston Business Journal. Jessica shares what types of stories she is on the lookout for, her favorite book and more. Tell us a little bit about your role at BBJ? I’m the health care reporter at the Boston Business Journal, […]
“Calculated PR Move or Embarrassing Blunder? PR Lessons Gleaned From Tinder’s Epic 30-Tweet Meltdown“, authored by Huffington Post contributor, Eric Yaverbaum, covers the recent Tinder meltdown, which was reported as being not only odd and confusing, but cringeworthy. Washington Post writer, Tim Carman, writes about the “MCWhopper” PR stunt by Burger King. In this article […]
“Is Marketing on Twitter Worth the Investment”, authored by Huffington Post contributor, Jayson DeMers, discusses the advantages and disadvantages of using Twitter, from hashtags to personalization. DeMers reminds us that Twitter is a constantly evolving platform, and it has many new functionalities in the works. The popular topic of consumer behavior is covered in a […]
“7 Social Media Platforms That Could Explode Before 2016”, authored by Forbes contributor, Jayson DeMers, offers insight on the upcoming platforms that social media professionals should expect this year. SlideShare and Shots are on the list as well as social shopping app, Wanelo. Kimberlee Morrison, contributor to AdWeek’s SocialTimes, pens an article on the value […]