Persuasive Picks – Week of August 17, 2015

“Is Marketing on Twitter Worth the Investment”, authored by Huffington Post contributor, Jayson DeMers, discusses the advantages and disadvantages of using Twitter, from hashtags to personalization. DeMers reminds us that Twitter is a constantly evolving platform, and it has many new functionalities in the works.

The popular topic of consumer behavior is covered in a MarketingProfs article called “Harness the Power of Personas for Social Media Marketing”. This article, authored by Keith Quesenberry, offers insight on creating personas to increase the relevancy of your social media marketing methods.

Forbes contributor, Cheryl Conner, talks about PR mistakes and successes in an article called “When PR Goes Really Right (Or Dead Wrong)”. She offers examples of entrepreneurs who took a chance on a unique PR strategy and it either bombed or created a real buzz.