In keeping with the spirit of the New Year/new leaf theme for January, we’ve been trying to harness the burst of resolution motivation to establish habits that lead to better efficiency, productivity and effectiveness, both personally and collectively, this year. And one source of inspiration was J.T. O’Donnell’s article on LinkedIn about her approach to […]
Well, we’re halfway through January (seriously, where did the time go?!), so there’s no better time to do a quick check in with yourself to see how those New Year’s resolutions are panning out. Have you been able to make any new habits stick, or are you still feeling like you’re stuck in the same […]
Ok, so there may not be presents, fireworks or candy to mark the occasion, but we can assure you that lexicographers across the country are certainly celebrating today. (Don’t know what a “lexicographer” is? There’s no better way to partake in this unofficial holiday than to break out your dictionary!) Why? Noah Webster, otherwise known as the […]
PR practitioners used to have it easy! Remember the good ‘ol days when it was all about our media relationships and campaigns were linear, like this? Step 1: Work with client on strategy; get content. Step 2: Pitch content to media; get placement. Ok, that’s simplifying things quite a bit, but you know what we […]
If the number one thing on which PR people are judged is our reporter rolodex, grammar and spelling savvy ranks a close second. Make sure you don’t fall prey to some of these common mistakes: No. 1: Your & You’re “Your” is possessive, as in “your client” or “your press release,” when “you’re” is a […]
To say that the lines between PR, media and marketing are blurred is putting it mildly. What was once about facilitating and gatekeeping has now become a creative free-for-all as more brands step into the role of content makers to try to strike a chord with their respective audiences. As an agency, we’re constantly thinking […]
It’s safe to say that communications professionals are pretty voracious readers. After all, our business is staying on top of and in the mix with massive amounts of content, so there’s more than a good chance that our eyeballs track back and forth across screens and pages for at least part of each day. But […]
Between client deadlines, monitoring headlines – and everything in between – regular gym visits all too often slip down (or completely off) a PR person’s daily to-do list. But this lack – or total absence – of activity is serious business: According to this infographic by Medical Billing & Coding, most of us spend more […]
By now most of us have heard of the recent social media meltdown by Amy’s Baking Company Bakery Boutique & Bistro owners, Samy and Amy Bouzaglo. The Scottsdale-based couple was recently featured on an episode of Gordon Ramsay’s “Kitchen Nightmares,” where, ultimately, the Bouzaglos were allegedly so difficult to work with that Ramsay fired them. […]
“The shorter and the plainer the better.” –Beatrix Potter “Brevity is the soul of wit.” – Shakespeare Minute by minute, a dizzying amount of data is created in this content-driven world. (Don’t believe me? Check out this infographic from DOMO ) And as PR folks, we’re under the gun to get the message across – […]