If you work in PR, chances are good that you’re a master multi-tasker. But even the best juggler needs a helping hand from time to time. That’s why we’ve compiled a list of our favorite apps, gadgets and websites to help you streamline your act and even add to it without dropping a single ball. […]
It’s the most wonderful time of the year… or so the song goes. But for many of us, juggling the additional commitments the season brings makes us feel a bit…grinchy. We may not be able to offer you raindrop-laden roses and bewhiskered kittens to brighten your mood, but we can share a few of our […]
Thanksgiving week not only commemorates the pilgrims’ grateful celebration with their Native American neighbors, it also marks the unofficial start of the winter holiday season in the U.S. (including Hanukkah this year). In most cases, this is the week when U.S. businesses begin rewarding employees with early release days and extra time off to enjoy […]
Indulge us as we channel Jerry Seinfeld for a moment: What is the deal with LinkedIn endorsements? First off – they’re everywhere lately. There are days when the bulk of the updates we see consist only of one contact endorsing or being endorsed by another. Adam was endorsed for Social Media Eve was endorsed for […]
On May 30, Boston hosted a fundraiser concert for The One Fund to support victims of the Boston Marathon bombings. By all accounts, it was a great success with numerous celebrities, most with Boston ties, contributing their time to help raise $1.5M for the fund. Unfortunately, the event and the meaning behind it was marred […]
I came across an interesting blog post in MediaPost recently in which the author, travel PR executive Vicky Hastings, noted that quantitative measures are no longer sufficient for measuring the success of PR. Hear hear! While the ‘what’s’ and ‘how’s’ of PR measurement will remain in debate for years to come, particularly as the industry […]
Newsletter creation can be remarkably challenging for even the most prolific writer. After all, your newsletter has some lofty goals: get through spam filters, attract readers’ eyes, get opened, get read, get click-thrus, convert to a lead, and if all the stars align – result in a sale. Phew! Coming up with good content is […]
Here in New England, we’ve enjoyed an amazing stretch of summer weather and all the fun that comes with it. With summertime distractions beckoning, I’ll be the first to admit it’s sometimes a challenge to stay focused on my work. Fortunately, working in a virtual environment, the folks at PerkettPR pretty much have productivity down […]
At the risk of stereotyping myself, and my peers, it seems to me that most PR personalities are talkers, spinners and strategists, but rarely are they quiet listeners or observers. This observation is based on my own experience in PR over the last decade or so. I also speak from that rare position of listener. […]
With college graduates flooding a still challenging job market, I couldn’t help but reminisce about my early days as a fresh-faced, energetic PR coordinator for a large national agency based in Boston. Those were the days! It’s both astonishing and amusing to realize how much PR tactics have changed since then. I remember spending countless, […]