Persuasive Picks – Week of September 21, 2015

in /by

Huffington Post contributor, John Rampton, offers insight and practical tips on how to automate social media for your small business. This article called ” Your Small Business Can Automate Social and PR” simple, yet effective ideas to start automation of your efforts now so you can quickly see ROI.

Forbes once again covers the important topic of social media in an article called “7 Warning Signs That Your Social Media Campaign Is Failing“.  Contributor, Jayson DeMers, offers seven warning signs that your campaign is not effective, including the amount of time spent on the campaign, posts seem self-promotional and your strategy was an afterthought.

Laundry Service CEO Jason Stein Breaks Down Social Media Economics in an AdAge article called “How Much Is A Social Media Influencer’s Audience Really Worth?”  This is part of a digital crash course in the publication focusing on authenticity and great content.

Persuasive Picks – Week of September 14, 2015

in /by

“How Marketing Got More Personal”, written by contributor, Julie Ginches, focuses on how the mobile industry has created a level of intimacy and become more personalized over the years. We are now in the “mobile era” and there is much more to come.

blogging1_jpg1-900x359

Ever wonder how most companies define content marketing? This is the focus of Business2Community contributor, Carly Murphy’s article called “Where Does Blogging Fit Into Your Content Marketing Strategy?” Blogging contributes significantly to your content marketing strategy and helps bring traffic to your website

Entrepreneur contributor, Adam Toren, pens a piece called “The 5 Ultimate Content-Marketing Tools”, which offers insight on which content-marketing tools entrepreneurs need to jump start their creative marketing efforts. ClearVoice, HubSpot, Copify and others are mentioned in the top five tools to utilize

Persuasive Picks – Week of September 7, 2015

in /by

“Next Generation CMO: How To Succeed In The Future Of Marketing”, written by contributor, Stuart Levine, discusses the role of the CMO as it relates to collaboration, communication, creativity and flexibility.

290x195agiledev4

Millenials are the topic covered by eWeek’s article authored by Nathan Eddy. This article called “Millennial Workforce Values Flexibility, Social Media”, identifies five unconventional benefits that Millennials find particularly important including flexibility in when and where they work.

Huffington Post contributor, Vala Afshar, pens a piece on the ever popular topic of digital marketing. This article called “The 5 Cs of Digital Marketing” offers tips on what the focus should be for digital marketers moving forward, including Content, Context, Content, Commerce and Convergence.

Top 10 Inbound Speakers to See, Smart Bug

in /by

Amber Kemmis included our Founder & CEO, Christine Perkett, in her article on Hubspot’s INBOUND, writing:

The INBOUND conference is awesome simply because it’s hosted in the great city of Boston, but it is also a great place to grow and sharpen your marketing skills, even those that go beyond inbound marketing, and you get to be inspired and network with some really bright people including some of the SmartBug team. Holla!

To help you finalize your agenda for the conference, I’ve outlined the top 10 speakers to see this year.

Persuasive Picks – Week of August 31, 2015

in /by

“How to Master Social Media to Get Ahead”, written by Amy Elisa Jackson and Levo League, offers new rules for social media from Internet guru Gabriel Sands. This Fast Company piece includes which social media sites matter most and how to tailor your approach to each one accordingly.

20150902171155-hallmark-christmas-pups-jingle-and-bells

Entrepreneur contributor, Pratik Dohlakiya, covers the topic of “social listening” in his article called “2 Cases That Show How Social Media Can Change Your Business Trajectory”. This thorough and thought provoking article includes examples by Hallmark and Progressive.

Best selling author, Jon Acuff, pens a piece for Time called “7 Lessons I Learned From Taking 10 Days Off Social Media and Email”. This piece offers insight on what happens when you take a break from your phone and social media.