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Persuasive Picks for the week of 08/23/10

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Do You Want To Succeed At Social Media Or Social Media Marketing?
Do you know the difference between social media and social media marketing? This post from Forrester‘s Augie Ray separates one from the other by providing real-world examples of each.

How To Integrate Social Media, Marketing and Business Intelligence
This CIO.com post focuses on the various ways Social Media affects a businesses marketing efforts and can lead to “increasingly powerful, actionable and immediate access to consumer sentiment” when paired with business intelligence.

The Problem With Empowering The Customer
SocialMediaExplorer.com‘s Jason Falls provides this thought provoking (and entertaining) post on how encouraging customers to use social media platforms to provide feedback might not always be the ideal channel for collecting such feedback.

Are You Using Social Media as Social Proof?
Corbett Barr visits the long standing concept of “social proof” and explains how effective social media can be when used as social proof in this post on SocialMediaExplorer.com.

What’s Next: After Social Media
This MediaBullseye post from Wayne Kurtzman explains that the next evolution of “social” just might be all about gaming and influence.

Photo Credit: popculturegeek.com

Persuasive Picks for the week of 07/27/09

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Three Instantly Effective Social Media Strategies
Alexandra Samuel, CEO of Social Signal, outlines three great options for building a robust social media presence, regardless of budget. Her article in BusinessWeek suggest companies use simple and quick innovations, building on existing tools and established best practices.

Facebook and MySpace: Beware Of The Mommy Bloggers
Mediapost’s Catharine. P Taylor reviews how mommy bloggers inadvertently, perhaps, uncovered a central truth about social media marketing: it isn’t at all about carefully targeted display ads, or search ads, but about relationship-building.

Who is responsible for your social media strategy? This article by Wayne Kurtzman on Media Bullseye debates whether or not you should hire an entry-level person to manage your “dances with the public” and reminds us that “They are speaking for your company on the world wide stage.” Other important caveats: “One: These are not small companies. Two: Nothing personal, but these companies do not understand social media. Three: as a good friend reminded me, this is all too new – there are no experts.”

As a remote workforce, we’re more than familiar with the importance of self-discipline and internal motivation as critical success factors. The Wall Street Journal takes a look at these and other crucial elements of success for future workers facing the disappearance of traditional office environments. Alexandra Levit asks, “What’s in Your Future?”

If you still aren’t convinced that social media is a strategy you should add to your marketing, customer service and sales mix, read “Managing an Online Reputation” from Kermit Pattison in The New York Times. “Your customers are talking about you — and the whole world is listening.”