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Persuasive Picks for the week of 07/19/09

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Twitter 101Twitter Launches “Twitter 101″- Step One Of The Business Plan
Still looking for self-help in understanding what Twitter is and how to use it? Now you can get that information straight from the source with Twitter’s new online guide for business.

Nine Marketing Tips from a Six-Year Old’s Lemonade Stand
Jim Lodico guest posts on WebDesignerDepot.com with this great set of marketing tips inspired by his daughter’s lemonade stand.

Why Customer Service Should Be in Your Social Media Marketing Strategy
Tamar Weinberg shares this great post that reminds us how important customer service can be when engaging in social marketing strategies.

Deep social media engagement pays dividends
Sally Falkow provides an overview (with links to the source) on the eConsultancy.com blog of a recent ENGAGEMENTdb study thats shows how companies with the deepest and widest social media efforts gained revenue over the last 12 months.

Amazon Buys Zappos, Gives Press the Boot
Amazon and Zappos show that sometimes you can deliver the news on your own terms without the help of the media. It was certainly an interesting move considering the size of the news – and it has been yielding opinions on both sides of the fence. Here’s the video that Jeff Bezos released on YouTube:

Persuasive Picks for the week of 07/07/08

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Is teaching older workers a productivity drain?
Stephen Baker from BusinessWeek.com touches on the topic of training and employee age. The post makes this week’s list of picks since he engaged the community on Twitter for responses on the topic – bravo! Some the sources he included where @mosleyppr and @missup from @PerkettPR and @astrout from client @mzinga.

What Traits Define a Social Media Marketer?
Tamar Weinberg gathers responses from some of the top names in social media, blogging, marketing and SEO to help define the essential skills required for todays social media consultants.

Social Media is not Community
Rachel Happe, of The Social Organization blog and new employee at Mzinga (PerkettPR client) helps clear up the confusion with the differences between “social media” and “community.”

Personal Brand Equity for Rent
Valeria Maltoni discusses how companies will need to adapt to handle employees who are continuing to grow powerful personal brands.

Nine Signs of an Effective Blog Post
Problogger.net guest writer, Dustin M. Wax offers up nine tips to to help maximize the success of every blog post you write.

Google Analytics Help: Questions, Answers, Tips, Ideas, Suggestions
Google Analytics guru, Avinash Kaushik answers analytics questions and give tons of tips and help in the monster blog post.