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Can Tech Make Safer Drivers?

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Client Octo Telematics has partnered with ICBC for a one-year tech pilot project, recruiting as many as 7,000 drivers to see if technology can improve their driving and make B.C. roads safer. Octo will provide the telematics platform to track driving behaviors, monitor distracted driving, and provide an overall driving score.

“Participants will use a small smart tag that communicates with an app installed on their smartphone. As an incentive, participants will receive rewards in the form of gift cards to popular retailers and restaurants. Drivers will complete various driving challenges to increase their chance at rewards. The safer your driving, the more rewards you can earn.”

The pilot results will help determine how ICBC might use telematics in the future. Other insurers may also find interest in the results and how insurtech can make better drivers.

To sign up or read more details, visit http://bit.ly/OctoICBC.

Octo Telematics Named an ICTA 2019 Award Finalist

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Congratulations to our client Octo Telematics on being named a Technology Provider finalist in Insurance-Canada.ca‘s #ICTA2019 awards for their work with CAA South Central Ontario. on Canada’s first “pay-as-you-drive” insurance offering, CAA MyPace.™

CAA MyPace is a pay-as-you-go (PAYG) insurance program offering Ontario’s CAA policyholders a way to pay for, reduce and manage auto insurance premiums if they drive less than 9,000 kilometers per year. Octo provided a customized solution and flexible mix-and-match service selection for CAA to build a new customer experience for policyholders.

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B2B Tech

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From security and safety (nCipher, Kaspersky, ELERTS) to HR (Cornerstone OnDemand, Globoforce), enterprise messaging and work productivity (WebEx, CRM and sales enablement (Brainshark, Salesnet/RightNow – now Oracle), marketing and communications (Conduit, Constant Contact), retail (Clavis Insight, Ascential, Springboard Retail, telco (Bluenote Networks, Juniper Networks, Time Warner Telecom – now Level 3 Communications), insurtech and more, our team has worked with hundreds of B2B companies. For Octo Telematics, the number 1 global provider of telematics and data analytics solutions for the auto insurance industry, Mindfull Marketing first served as the North American headquarters’ marketing team, working directly with the CEO. Beginning with a website overhaul, the team also developed region-appropriate branding and messaging, compelling insurtech speaking presentations and award submissions, sales and marketing content, and ran a customer marketing program, analyst program and PR campaigns – all of which were pivotal in establishing North American credibility and awareness. We were also responsible for driving leads and supporting customer acquisition, which helped the company to double its connected users in just over two years, to three million. As the company continued to grow and leadership evolved, Mindfull Marketing also began working directly with the global CMO & marketing teams to establish cohesive marketing and PR across Europe and the U.S.