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Mastering Digital Identity: Christine Perkett’s Revolutionary Approach to Personal Branding on In The Now Podcast

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Host David Reske interviews Mindfull Marketing + PR’s Founder and CEO on the value of personal branding

In today’s digital landscape, personal branding is no longer optional; it’s essential. Our Founder, Christine Perkett, a renowned PR and branding expert, shares her wisdom on this topic in an insightful episode of the “In the Now Podcast.” Perkett highlights the significance of personal branding, likening it to a “walking resume” in our interconnected world. Her approach emphasizes the seamless blend of personal and professional lives online, empowering individuals to shape their own narratives.

What sets Perkett’s perspective apart is her focus on authenticity and evolution. Drawing inspiration from Martha Stewart’s brand journey, she illustrates how personal brands can pivot and grow over time. This adaptability is key, especially for those new to the field. Perkett advises identifying core values and tailoring content across various platforms, clearly distinguishing genuine personal branding from the pay-to-play world of profit-driven influencers.

This episode is more than just a guide; it’s a reflection of the expertise and approach that our agency embodies. As you listen to her insights, consider the impact such expertise could have on your personal or corporate brand. Mindfull Marketing + PR, with its deep understanding of branding dynamics and over 25 years in business, is ideally positioned to help you navigate the complexities of the digital age.

👉 Watch the episode now and discover how the rules of personal branding are evolving and how they can benefit your career at any stage.

Christine climbing Angel’s Landing in Zion Park, Utah


Medium Interviews Christine Perkett on Leadership Strategies and the Future of Work

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Medium turned to our Founder & CEO, Christine Perkett, for her thoughts, insights, and advice on the future of work and lasting leadership.

Being a leader today requires the same mental fortitude and ability to guide and inspire that it always has. Still, it also entails new levels of understanding and the ability to adapt to an ever-changing and faster-than-ever business environment. This adaptability includes navigating uncertainty like we had to during the pandemic or are doing today with looming recession concerns and mass layoffs.

  • Christine climbing Angel’s Landing in Zion Park, Utah

Christine also shares her thoughts on the top five traits leaders should exemplify now.

Read the full story here.

Christine Perkett Named to Top 30 PR and Marketing Leaders and Influencers

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Our founder, Christine Perkett, was named to PRNews.io’s list of Top 30 PR and marketing leaders and influencers for the third year. 👏🏼💯

She works closely with clients and their CEOs on marketing and PR strategies, branding, fractional CMO support, remote operations and culture, and leadership training.

Need marketing, branding, or operations support? Let us know!

Read the full article.

Follow these PR influencers to be inspired and to stay on top of news in the PR world.


Newsweek Turns to Christine Perkett for Professional Analysis

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Newsweek turned to our Founder & CEO, Christine Perkett, for her professional analysis of Jason Sudeikis and Olivia Wilde’s nanny drama and public statement.

Jason Sudeikis and Olivia Wilde‘s nanny drama could positively affect their careers, a brand strategist tells Newsweek.

Read the full story here.

Will Reuters Paywall Deter PR Pitches?

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Our CEO, Christine Perkett, was interviewed by PRWeek about whether or not Reuters News’ decision to convert Reuters.com to a subscription-based product will deter PR pitches.

Christine Perkett, the CEO of Mindfull Marketing + PR told PRWeek that a paywall may mean less overall eyeballs but could also lead to higher quality in views. She emphasized that even in today’s age of focusing on the numbers of followers and social media “likes,” there’s a premium on having the right followers and engaged readers.

Read the full story here.

Top 10 Directors of PR to Follow in 2021

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Our CEO, Christine Perkett, was named a Top 10 Director of PR to Follow in 2021 by PRNews.io. Read the full article.

Follow these PR influencers to be inspired and to stay on top of news in the PR world.


Public Relations: The Changing Global Landscape

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Our CEO, Christine Perkett, was one of 28 global marketing leaders to contribute a chapter for this new book by Kathryn Lancioni.

“Simply put, PR professionals generate awareness of a product and marketers build demand for it. Today, the crossover between these two areas of communication is even more apparent.”Simply put, PR professionals generate awareness of a product and marketers build demand for it. Today, the crossover between these two areas of communication is even more apparent.”

The book covers many global marketing, PR, and communications issues including:

  • Digital Marketing Predictions
  • Public Relations Predictions
  • Global Observations and Industry Insights

“We looked to professionals in the global PR and digital marketing industries to share their insights. Between February 2020 and December 2020, we spoke to practitioners around the globe and asked them to share their insights on the evolving nature of their industry. The professionals come from all facets and sectors of the PR and digital marketing arenas. Their expertise range from technology and health care to crisis management, corporate branding, and digital marketing. Some are industry veterans with nearly three decades of experience, while others are newer entrants.”

Get your copy here.

5 Non-Intuitive Marketing Strategies To Grow Your Marketing Career

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Our CEO, Christine Perkett, was featured in Authority Magazine’s marketing interview series to give entrepreneurs and marketers an inside look at proven strategies you might also be able to leverage to grow your business or career. In the interview, she covers a variety of topics including:

  • What she wishes someone would have told her before she started in marketing
  • Our often-emulated remote working model and its positive effects on the environment and our employees’ wellness, health, and happiness
  • Where she sees the future of marketing headed
  • What a “blueprint” for a very successful marketing campaign looks like
  • A look back at some of her favorite marketing campaigns
  • Marketing tools and technology for more effective campaigns

Read the full article here.

Remember the fun — stay creative. Return to play as a part of work. Most importantly, in this day and age of remote work, step away from the computer. Make self-care a part of your schedule every day and get enough sleep! As creatives, it’s so important because when we burn out, we struggle with new ideas. My best ideas often come to me when I’m running or sleeping and dreaming.


They Told Me It Was Impossible And I Did It Anyway

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Our CEO, Christine Perkett, was featured in Authority Magazine’s interview series about resilient leaders and entrepreneurs. She shares how she started the agency, why we stand out from the crowd, who inspired her, and how she strives to bring the most amount of good to the greatest number of people. Read the full article.

I balanced the naysayers by hiring only senior-level executives, and that gave us a competitive edge. We compete with “traditional” agencies all of the time.


2020 Marketers To Follow

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Our CEO, Christine Perkett, was included in this comprehensive list of strategic marketers to follow, compiled by Rubicly. There are a lot of people – corporate and agency side – to learn from or hire if you’re looking for marketing advice, strategy, and execution.

To keep you inspired, I’ve put together this ginormous list of marketers to follow. For this list, I didn’t pay attention to number of followers. Rather, I curated a list of marketers with talent whether they’re new to the scene or a seasoned professional. Keep your marketing strategy fresh and follow all of these marketers on Twitter and connect with them on LinkedIn.