Mastering Digital Identity: Christine Perkett’s Revolutionary Approach to Personal Branding on In The Now Podcast

Host David Reske interviews Mindfull Marketing + PR’s Founder and CEO on the value of personal branding

In today’s digital landscape, personal branding is no longer optional; it’s essential. Our Founder, Christine Perkett, a renowned PR and branding expert, shares her wisdom on this topic in an insightful episode of the “In the Now Podcast.” Perkett highlights the significance of personal branding, likening it to a “walking resume” in our interconnected world. Her approach emphasizes the seamless blend of personal and professional lives online, empowering individuals to shape their own narratives.

What sets Perkett’s perspective apart is her focus on authenticity and evolution. Drawing inspiration from Martha Stewart’s brand journey, she illustrates how personal brands can pivot and grow over time. This adaptability is key, especially for those new to the field. Perkett advises identifying core values and tailoring content across various platforms, clearly distinguishing genuine personal branding from the pay-to-play world of profit-driven influencers.

This episode is more than just a guide; it’s a reflection of the expertise and approach that our agency embodies. As you listen to her insights, consider the impact such expertise could have on your personal or corporate brand. Mindfull Marketing + PR, with its deep understanding of branding dynamics and over 25 years in business, is ideally positioned to help you navigate the complexities of the digital age.

👉 Watch the episode now and discover how the rules of personal branding are evolving and how they can benefit your career at any stage.