Healthcare
Our healthcare work has spanned hospitals and visiting nurse associations, to ground breaking IoT for clinical workflow (Beacinsight), online communities and social networks for physician to physician communication (Sermo, QuantiaMD), and more. For St. Louis Children’s Hospital, we focused on family engagement. Our ground-breaking marketing campaign used emotional storytelling to help both children and their families engage and feel a bond with the hospital before admittance. From helping kids relate to their peers via our “Kid-Cam” video campaign, to a “Loyalty Bar” for parents, investors and other interested parties, to a unique blog that allowed families and patients to connect more directly with nurses and doctors, our efforts made the hospital one of the first socially-savvy hospitals in the U.S. Patient queries increased, and the social following tripled for the hospital continually ranked across various specialties in U.S. News & World Report’s “Best Children’s Hospital” rankings.