B2B Tech
From security and safety (nCipher, Kaspersky, ELERTS) to HR (Cornerstone OnDemand, Globoforce), enterprise messaging and work productivity (WebEx, CRM and sales enablement (Brainshark, Salesnet/RightNow – now Oracle), marketing and communications (Conduit, Constant Contact), retail (Clavis Insight, Ascential, Springboard Retail, telco (Bluenote Networks, Juniper Networks, Time Warner Telecom – now Level 3 Communications), insurtech and more, our team has worked with hundreds of B2B companies. For Octo Telematics, the number 1 global provider of telematics and data analytics solutions for the auto insurance industry, Mindfull Marketing first served as the North American headquarters’ marketing team, working directly with the CEO. Beginning with a website overhaul, the team also developed region-appropriate branding and messaging, compelling insurtech speaking presentations and award submissions, sales and marketing content, and ran a customer marketing program, analyst program and PR campaigns – all of which were pivotal in establishing North American credibility and awareness. We were also responsible for driving leads and supporting customer acquisition, which helped the company to double its connected users in just over two years, to three million. As the company continued to grow and leadership evolved, Mindfull Marketing also began working directly with the global CMO & marketing teams to establish cohesive marketing and PR across Europe and the U.S.