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Persuasive Picks for the week of 11/29/10

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LinkedIn Launches Share Button
LinkedIn might be a little late to the party with the release of its sharing button for blogs and websites, but it will certainly earn its spot among the many ways you can allow your community to share content. Get the lowdown on the button’s release via this post on Mashable.

How Much Time Does Social Media Marketing Take?
Aliza Sherman shares an updated take of Beth Kanter‘s original 2008 info-graphic on how much time per week social media activities take to implement. The difference between the two is interesting and shows how access to better tools can make us more efficient at getting the job done.

Does B2B Social Media Drive Holiday Sales?
Jeffrey L. Cohen, Managing Editor for SocialMediaB2B.com shares a few tips on how B2B organizations can successfully mix a little holiday cheer into their social media relationship-building efforts.

10 Steps To Kickoff A Social Media Campaign
KeySplash Creative CEO Susan Gunelius shares 10 informative tips to help get your social campaigns started off on the right foot in this guest post on BussinessInsider.com.

Me v Gary Vee: Is Social Media Over-rated?
Techcrunch‘s Paul Carr and Gary Vaynerchuk discuss the merits of social media in this Webby Debates video moderated by CNNMoney’s Laurie Segall.

 

 

Persuasive Picks for the week of 06/14/2010

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Peter Himler recaps the opinion that traditional Search Engine Optimization is dying – as proclaimed by Gary Vaynerchuk during his speaking session at last week’s Internet Week in NYC. The post also provides opposing points of view from Jeff Jarvis and Lee Odden.

You Have To Have Thin Skin
It’s common to hear that putting yourself (or your brand) out there in the social media space requires a thick skin. Comments and opinions won’t always be in-line with your beliefs or mission, and your response to those needs to be timely, yet thoughtful. This post from Mitch Joel explores the idea of wearing a “thin skin” instead. I like his angle.

Five Ways to Keep Current in Public Relations News & Trends
This post from Barbara B. Nixon on her Public Relations Matters blog provides PR students and practitioners with five simple ways to stay ahead of the curve when it comes to keeping up with the fast pace of the PR world.

Intuit Fails Big Time to Communicate During Service Outage
B2B Marcom Writer, Diana Huff recaps Intuit’s bad decision to stay silent during their recent service outage this week, only to post an apology and an explanation for the downtime on their site after systems came back up about 24 hours later.

Robert Scoble on Being a Spokesperson and a Reporter
Andy Plesser from Beet.TV shares this candid interview with Robert Scoble that explores the “issues facing companies who are seeking to use Web video to enhance their image.” Stay tuned for PerkettPR’s own multi-part video interview with Robert hitting our blog next week.

 

 

Image Credit: Heather Hoesly

How Will You Crush It in 2010? Gary Vaynerchuk: “Cash in on Your Passion”

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Gary Vaynerchuk of Wine Library TV is an inspiration, even if you do think his story of “follow your passion” stems from receiving just a wee more help (“quite a bit more than nothing”) in doing so than most of us get – as Bobbie Carlton wrote in her blog recap of Friday’s events at The Estate in Boston. We joined up with NomX3 to celebrate Gary’s Boston leg of his tour for the new book, “Crush It! Why Now is the Time to Cash in on your Passion.”

At the very least, while our economy continues to cause stress and anxiety – as reported today by the Boston Globe – Gary’s enthusiasm for chasing your passion is a message we can all benefit from hearing. He’s energetic enough to make us believe we, too, can cash in on our passion – yet wise enough to provide advice such as “it takes hard work and won’t fall in your lap” as well as “if you’re passionate about three things, choose one and go after it.”

Smart words – and a fun event. Thanks to Jeff Cutler and Mike Langford for inviting us to work with them on hosting this event. It was a pleasure to meet many of our Twitter friends in person and to hear Gary once again. Check out our Whrrl story below for more – or watch NomX3 or BelchingMonkey’s videos for the “I was there” effect – you’ll see PerkttPR’s very own Kim Kennedy and Crystal Macaulay in the latter!

And tell us, how will you “crush it” in 2010?

More stories at The Estate
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25 SXSW Attendees Explain Why You Should Attend Next Year…Oh and they did it in two words…

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Inspired by Steve Garfield’s video montage “27 People, One Question” I thought it would be fun to do something similar during my trip to SXSW Interactive. Throughout my time there, I had some lighthearted fun with attendees and asked 25 people to give me two words that describe their experience at the event. Some of the responses, both serious and entertaining, came from folks like Jeff Pulver, Chris Brogan, Justin Levy, Jeremiah Owyang, Robert Scoble, Jason Falls, Aaron Strout, and many others. Using my handy Kodak Zi6 HD camera I captured some great footage that hopefully encapsulates what SXSW Interactive is all about and in some cases, just made me go “huh?”

So without further ado, for your viewing pleasure check out what some of this year’s SXSW Interactive attendees had to say for themselves. I am sure you will recognize a few of your friends and hopefully have a few laughs along the way.

A special thanks to everyone who participated and shared their two (and sometimes more) words and thanks for all the memories. See y’all next year – SXSWi 2010!

Disclaimer: The video quality and lighting varies slightly due to the ‘extreme’ shooting conditions of SXSW. 🙂

Translation: This was my first attempt and I didn’t lug around all the lighting and sound equipment with me for these impromptu shots, so some responses were a little more difficult to see/hear, but you get the point.

Music: Dan Tharp, Guitar Suite I – Movement I and II
Camera: Kodak Zi6 HD

Gary Vaynerchuk brings “The Thunder” to Boston

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WineLibrary.TV Live in BostonLast night, wine aficionado and video blogging Internet superstar Gary Vaynerchuk brought “The Thunder” to Boston in a big way. The sold out book tour stop brought 200+ “Vayniacs” to the Hotel Commonwealth for a one-of-a-kind wine-themed entertainment experience that only Gary V. can deliver. The evening’s schedule consisted of a live taping of WineLibrary.TV (aka The Thunder Show), a Q&A session, a book signing, a wine-tasting and an after-party that capped off the six hour marathon event.

Watching a live taping of WineLibrary.TV is a rare treat, and it truly captures the raw and seemingly endless energy that Gary brings to each and every show. Gary has taken a traditional business – a retail wine store – and expanded its community and fans beyond its New Jersey origins to a worldwide audience – all through the power of the Internet, online community and social networking. Gary now spends the majority of his days communicating with and building his online community.

The antics got off to a fast start when host Dmitri Gunn presented Gary (a die-hard New York Jets fan) with a Patriots-branded spittoon to use during the taping. The hilarious moment set the tone for the show, and Gary continued to entertain throughout the night. Even with the large numbers in attendance, Gary has the amazing ability to keep constant focus on the camera at all times while still being able to make the entire audience feel included in the experience.

After the taping, the wine tasting began – sponsored by Boston’s Wine Gallery – while fans lined up for a personal meet-and-greet book signing. A short while later, the night rolled smoothly into the after-party at the Commonwealth’s Foundation Lounge where the digerati and wine enthusiasts continued to mix and mingle.

Special thanks to Dmitri Gunn and our own PerkettPR team for organizing the event and securing the sponsors who included: Barnes & Noble – Boston University, Mzinga, Matchmine, Pour Favor, Select Wine Imports, and Beautiful Things by Charise.

For those who couldn’t attend, here’s a recording of the live stream (pardon the audio quality) compliments of Laura Fitton:




Also be sure to check out Gary’s appearances on Nightline, Conan O’Brien, Ellen DeGeneres, The Big Idea with Donnie Deutsch and Mad Money with Jim Kramer.

Photo credit: Steve Garfield