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Persuasive Picks for week of 5/14/12

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Social media breaks the mold of traditional marketing where you measured success against a balance sheet. Forbes contributor Todd Wilms explains Why Social Media is the Ultimate “Pay-it-Forward” for Marketing and provides steps to get you started.

In today’s business world, it is impossible to compete without a strong web presence to support you. Author Steve Nicholls offers 10 Essential Social Media Tips for Senior Executives in order to effectively implement social media into their businesses via IndustryWeek.

Measuring the return on investment of your social media strategy is something that still frustrates a lot of brands and marketers. Shea Bennett posts Is Social Media ROI A Reality (Or A Myth)? [INFOGRAPHIC] that takes a closer look at how we are slowly but surely getting to the ROI of social media. via AllTwitter.

Social media platforms are crucial to building customer engagement, but the vast majority of marketers haven’t incorporated that reality into their daily workflow. Marketing consultant Ernan Roman writes that Failure to Engage with Social Media Will Reduce Revenue and Increase Risk on The Huffington Post.

Persuasive Picks for the week of 04/18/11

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Content Delivery Are You in Charge of Content Delivery?
Valeria Maltoni expands on how content creation and distribution is changing the face of marketing – and that companies (both SMB and Enterprise) need to understand the importance of using content to meet business objectives.

Say it with Me: ‘Social Media is Part of Marketing’
Many marketers are drawn to social media with the impression that it can provide instant gratification, and most are sorely disappointed after approaching it with that attitude. This SocialMediaToday post from Wendy Bryant urges marketers to view social media as an integrated part of their overall marketing strategy, and she shares a personal experience of how human connection and social media make for marketing success.

5 fantastic examples of interactive video
Many brands have started experimenting with their online video efforts by adding interactive elements to their productions that help drive user engagement and provide a more direct call to action. This iMediaConnection post from Dave Sanderson provides five examples of brands that have incorporated interactive elements into their efforts and the reasons why each one was a success.

Which Social Media Channels Matter the Most?
Choosing which social media platform will get the most attention can be a challenging, but necessary, task. Marketer Ernan Roman provides some insight on how to go about selecting the correct channels on which to focus your interactions – via this article on HuffingtonPost.com.

Social Media Usage By SMBs Often Ad-Hoc
InformationWeek‘s Kevin Casey shares the results of a recent SMB Group study that revealed while small- and medium-sized businesses are more apt to engage in social media than in prior times, many are still doing so without any formal strategy in mind.