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Persuasive Picks for the week of 03/21/11

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Pepsi RefreshPepsi Refresh: Social Media’s Pearl Harbor or Waterloo?
This post by Chris Yeh on the Agency Collaboration blog responds to Bob Hoffman’s “scorching” Ad Contrarian post with a fresh and insightful view on the highly publicized Pepsi Refresh campaign.

Why I’m Glad I Went to SXSW (Despite My Reluctance): One Virgin’s Experience
Fresh off the heals of our own @missusP’s post about her first-time SXSW experience comes this entertaining recap from MarketingProf‘s Ann Handley. And yes, this is the second week in a row that Ms. Handley has appeared in our picks…let the rumors begin!  😉

Three social media marketing techniques that brands should probably ditch
Econsultancy tech reporter Patricio Robles provides a short list of social marketing techniques that brands should consider avoiding when deploying new campaigns.

Why Social Media is Perfect for Small Businesses
TMCnet.com contributing editor Gary Kim shares the results of a recent American Express survey that revealed that word of mouth is still one of the primary ways small businesses gain new customers – which is also one of the benefits of a properly executed online social strategy.

Facebook Questions Goes Where Quora Can’t
Quora certainly rocked the “buzz meter” in the beginning of 2011. ReadWriteWeb‘s Mike Melanson shares highlights from Facebook‘s announcement of its newly enhanced Questions feature that will make it more valuable to users.

Persuasive Picks for the week of 09/27/10

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Social Media: In-House or Outsourced
Companies often find it challenging to secure internal resources for handling the daily tasks of social customer engagement. Many turn to outsourcing those tasks as a way to get going more quickly. While a qualified and reputable agency or consultant can help out in most cases, it’s still very important to have internal champions with their finger on the pulse of the customer experience. This post from Maria Ogneva covers many of the reasons why.

3 Social Media Measurement Tips From #TechChat With Andrew Spoeth
This MPDailyFix post from Megan Leap offers up three great social measurement tips from last week’s #TechChat – a weekly Twitter chat sponsored by @MarketingProfs – for those who happened to miss it.

95% of Companies Have Tried Social Media; 40% Didn’t Inhale!
Marketing Pilgrim‘s Andy Beal highlights three of the many interesting findings from the recent Social Media and Online PR Report from Econsultancy and bigmouthmedia.

Understanding That Viral Isn’t Really Social Media
This Clickz.com post from Liana Evans suggests that “going viral is more akin to “word-of-mouth than social media” and takes a look at some key differences between viral marketing and social media marketing.

How to stay focused and not go app crazy
Shashi Bellamkonda from Network Solutions shares Jason Falls‘ insight on social media and business via this Q&A guest post on the Washington Business Journal.

Image Credit: Matt Hamm

Persuasive Picks for the week of 02/22/10

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sara_lee_fb Any Way It’s Sliced, Appeal of Social Media Grows
The integration of social media into marketing strategies continues to march into the mainstream, and this NY Times post provides many examples of big brands that are embracing social media as part of their current campaigns.

9 things I’ll never do again with social media
The Orange County Register’s Jon Lansner asked nine friends to share something that they’ll never do on their social networks any time soon. Some of the responses are entertaining, but they also provide some basic practical advice.

Five easy ways to maximize your social media content
Sometimes the simplest ways to boost the impact of your online social efforts can fall by the wayside. James Gurd from the eConsultancy blog provides five easy things you can (and should) do to help maximize your efforts.

Social Media Makes National Pancake Day Huge for IHOP
Chris Crum from WebProNews shares a look into IHOP’s (International House of Pancakes) use of social media techniques to promote this year’s National Pancake Day.

Digital Marketing Guide: Social Media
David Berkowitz from Advertising Age created this Q&A based social media guide that provides great answers to many common and current questions.