Persuasive Picks for the week of 12/06/10

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Social Media Success: 5 Lessons From In-House Corporate Teams
Providing internal resources for social media related tasks is almost always a challenge for brands to tackle. What type of success might your brand be able to obtain if creating a dedicated team became a reality? Mashable‘s Amy-Mae Elliott shares five stories from brands that have made the leap and have enjoyed success through building their own social media teams.

Social Media Gains Ground in PR Biz
John Egan of the AustinInnovation blog shares highlights from a recent Vocus survey that shows social media becoming more important to PR professionals throughout 2011.

Does the World Need Another Social Media Site?
Just when you think your social media toolbox is filled with everything you’d ever need, something new pops up to steal your attention. Could Hashable be the next big contender for your social attention? SBTV.com CEO and Fast Company Expert Blogger, Susan Solovic gives a brief run down of what makes Hashable stand out from the crowd.

Five B2B Trends for 2011
A new year typically means that a plethora of “trend prediction” posts will invade the blogosphere. This one in particular caught my eye, as Lisa Nirell from EnergizeGrowth, LLC shares potential trends that will be of interest to those in the B2B space.

Introducing the New (Facebook) Profile
Facebook launched a new look for personal profiles – the new features almost give profiles a LinkedIn type feel. Facebook users can opt-in to use the new profiles now while Facebook plans for a full rollout in the beginning of 2011. Learn more about the changes after the jump and read more on the official Facebook blog.

Persuasive Picks for the week of 11/29/10

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LinkedIn Launches Share Button
LinkedIn might be a little late to the party with the release of its sharing button for blogs and websites, but it will certainly earn its spot among the many ways you can allow your community to share content. Get the lowdown on the button’s release via this post on Mashable.

How Much Time Does Social Media Marketing Take?
Aliza Sherman shares an updated take of Beth Kanter‘s original 2008 info-graphic on how much time per week social media activities take to implement. The difference between the two is interesting and shows how access to better tools can make us more efficient at getting the job done.

Does B2B Social Media Drive Holiday Sales?
Jeffrey L. Cohen, Managing Editor for SocialMediaB2B.com shares a few tips on how B2B organizations can successfully mix a little holiday cheer into their social media relationship-building efforts.

10 Steps To Kickoff A Social Media Campaign
KeySplash Creative CEO Susan Gunelius shares 10 informative tips to help get your social campaigns started off on the right foot in this guest post on BussinessInsider.com.

Me v Gary Vee: Is Social Media Over-rated?
Techcrunch‘s Paul Carr and Gary Vaynerchuk discuss the merits of social media in this Webby Debates video moderated by CNNMoney’s Laurie Segall.

 

 

Persuasive Picks for the week of 11/15/2010

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How the Fortune 500 Uses Social Media
Entrepreneur magazine columnist & contributing writer, Mikal E. Belicove highlights the results of a recent report on social from the Center for Marketing Research at the University of Massachusetts Dartmouth

The Real Power of Inbound Marketing
Jay Ehret from The Marketing Spot gives a brief breakdown of Inbound Marketing and shares its importance through a story of personal experience with his own business.

Social Media Responisibility
Mike Myatt shares a truly scary story about social media’s frighteningly blurred lines when it comes to online/virtual behavior versus living responsibly in the real world.

9 Must Have Gadgets for Social Media Nuts
Adam Mills provides some helpful holiday gift giving suggestions for that social media addict in your life, in this post on TheNextWeb.com.

Social Media and Blogging: The Common Sense Approach
Chris Crum shares highlights of an interview with Unmarketing author Scott Stratten, conducted during this year’s Blogworld Conference, in this post on WebProNews. The full interview is included here:

 

 

Persuasive Picks for the week of 11/08/10

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Mobile Users Want Branded Apps that Are Useful, Not Just for Marketing
Thinking of building a mobile app for your brand? This ReadWriteWeb post from Frederic Lardinois highlights recent findings and advice from app development agency EffectiveUI – to point you in the right direction.

Want to Lead Corporate Social Strategy? Read This.
Scott Monty, head of social media at Ford Motor Company, shares highlights from Altimeter‘s “Career Path of the Corporate Social Strategist” report. The Slideshare version of the report is also included.

Could Facebook replace your e-mail inbox?
Mashable‘s Pete Cashmore speculates on Facebook‘s rumored plunge into the email provider space. Do they have what it takes to lure people away from the likes of GMail and Yahoo Mail? Read on for one perspective.

B2B Social Media Resources
Chris Brogan shares a plethora of great B2B resources that go beyond his ongoing collection of case studies on Delicious.

Social Media’s Impact on Offline Sales
Elizabeth Glagowski explains how social media can impact the bottom line through actual sales and provides several real world examples of businesses that are doing it right.

Persuasive Picks for the week of 10/11/10

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How to Integrate Video Into Your Social Media Marketing
The latest episode of Social Media Examiner TV hosted by Mari Smith features a plethora of basic information on getting started with mixing video into your social content offerings. Watch the episode below, but be sure to make the jump over to the site for links to all the resources mentioned in the video.

 

Could Facebook be bluffing on search-engine plans?
Mashable‘s Pete Cashmore shares his perspective on this week’s Facebook/Microsoft Bing partnership via his regular column on CNN.com.

What Social Media Can Teach Us About SEO
There are plenty of ways to “game” social platforms in order to give off a perception of greater influence, but when it comes to search rankings, only original and engaging content will get you where you need to be in the world of SEO. Vizion Interactive CEO Mark Jackson shares his views on the the topic, via this post on Clickz.com.

Social Media Now More Popular Than E-mail on Mobile Devices
Lauren Indvik highlights the results of a recent TNS report that found “mobile users spend 1.4 times as many hours using social networking sites than reading and responding to e-mail” via this post on Mashable. Is mobile part of your social strategy yet?

How to drive Facebook likes
This post from Drew McLellan provides a brief overview of Corona’s recent Facebook campaign to drive more “Likes.” Don’t have a Corona-sized budget? Drew also provides some good tips on executing your own successful campaign.

Persuasive Picks for the week of 10/04/10

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New Facebook Groups Designed to Change the Way You Use Facebook
Facebook announced a completely new version of its Groups functionality this week that has come with both praise and criticism. Find out more via this Mashable post that includes a video showing the basics of whats new.

Marketers Losing Amid Social Media Clutter
This post from Mathew Ingram highlights the findings of a recent Forrester study that revealed marketers will have bigger challenges breaking through to the Gen Y demographic. The solution? Create more interesting content. Read on for more.

Nine Elements of Highly Engaging Social Media Campaigns
This 1to1media.com post features some great social campaign tips from the book “The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change” by Jennifer Aaker and Andy Smith.

How Gap turned its logo disaster into a social media opportunity
Smart Company Australia‘s Patrick Stafford chronicles how retail clothing giant Gap managed to use social media to turn a poorly received logo change into a positive and successful social case study.

Nissan applies new social media tactics for Juke launch
RBR.com highlights Nissan‘s unique approach to promoting its new sport cross-over with a mix of social media and blogger buzz includng an engagement with the guys from IWearYourShirt.com.

 

Persuasive Picks for the week of 09/27/10

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Social Media: In-House or Outsourced
Companies often find it challenging to secure internal resources for handling the daily tasks of social customer engagement. Many turn to outsourcing those tasks as a way to get going more quickly. While a qualified and reputable agency or consultant can help out in most cases, it’s still very important to have internal champions with their finger on the pulse of the customer experience. This post from Maria Ogneva covers many of the reasons why.

3 Social Media Measurement Tips From #TechChat With Andrew Spoeth
This MPDailyFix post from Megan Leap offers up three great social measurement tips from last week’s #TechChat – a weekly Twitter chat sponsored by @MarketingProfs – for those who happened to miss it.

95% of Companies Have Tried Social Media; 40% Didn’t Inhale!
Marketing Pilgrim‘s Andy Beal highlights three of the many interesting findings from the recent Social Media and Online PR Report from Econsultancy and bigmouthmedia.

Understanding That Viral Isn’t Really Social Media
This Clickz.com post from Liana Evans suggests that “going viral is more akin to “word-of-mouth than social media” and takes a look at some key differences between viral marketing and social media marketing.

How to stay focused and not go app crazy
Shashi Bellamkonda from Network Solutions shares Jason Falls‘ insight on social media and business via this Q&A guest post on the Washington Business Journal.

Image Credit: Matt Hamm

Persuasive Picks for the week of 09/20/10

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The New Twitter and What It Means for Your Custom Background
Hugh Briss covers how the recent Twitter interface change will affect all the custom backgrounds implemented on Twitter user’s accounts. Looks like it’s time to fire up Photoshop!

Facebook is spreading like the plague
While brands and business continue to find ways to leverage Facebook in positive ways for the bottom line, personal use of the platform continues to roll into the gutter. Lauren Beckham Falcone provides an eye-opening perspective in this post on BostonHerald.com.

Stories declaring ‘death of PR’ are misguided
Mia Wedgbury from TheGlobeAndMail.com shares her take on the “PR is Dead” declaration that has been knocking on the door of the public relations profession in recent times.

How Businesses Are Unleashing Their Employees’ Social Media Potential
Josh Bernoff, Senior Vice President, Idea Development, at Forrester Research – and the co-author of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business – shares several great examples of how companies are finding success by allowing their employees to be empowered.

4 Marketing Lessons From the Walgreens Transformation
Linda Ireland highlights Walgreens‘ recent switch to “convenience from a customer point of view,” and she shares several takeaways that can be applied to your own business.

Persuasive Picks for the week of 09/13/10

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6 Ways to Lose Customers, Credibility And Friends On Social Media
Outspoken Media’s Lisa Barone reviews some unsavory online behaviors in social platforms that should be avoided when marketing yourself and your business.

B2Bs Tap Social to Boost Search
This eMarketer post highlights a recent study showing that B2B marketers are finding positive results from their online social efforts, but not all are following through with proactive monitoring – and as a result, might be leaving additional opportunities on the table.

Google’s Schmidt taking small steps into social
People’s anticipation that Google has been secretly working on a monster social platform to challenge the likes of Facebook was brought down a few notches after Google CEO, Eric Schmidt‘s,  Zeitgeist 2010 conference presentation.

Debunking 5 Myths About Content Marketing
You’ve probably heard the phrase “content is king” on more than one occasion, but regardless of how many times it’s said, companies still feel overwhelmed with the idea of creating new content (consistently) for publishing on social platforms. This post by ConversationAgent, Valeria Maltoni, clears up five misconceptions that often come with the territory in content marketing.

What people are saying about upcoming Twitter redesign
Paul McNamara from NetworkWorld‘s Buzzblog shares various perspectives from notable industry voices on this week’s interface redesign announcement from Twitter. Here’s Twitter’s official promotional video for the redesign – including a glimpse of the interface towards the end (if you missed it earlier).

 

Image: respres (via Flickr)

Persuasive Picks for the week of 09/06/10

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My 3 takeaways on Google Instant
Christopher S. Penn provides an eye opening look at the affect Google’s Instant Search will have on your PPC (pay-per-click) metrics if your business utilizes Google’s AdWords program.

The Social Media Insider, Unplugged
Mediapost’s Social Media Insider, Catharine P. Taylor, shares thoughts on a topic that many of today’s “web-workers” struggle with – the pressure to stay connected versus the freedom of going unplugged.

Help Customers Count on You
Jeanne Bliss from MPDailyFix.com explains the importance of creating a “service magnet” to attract new customers and keep existing ones coming back. She strengthens the idea with highlights from TD Bank‘s success with implementing “Penny Arcades.”

5 ways you will be defeated by the pitch process
Sean X Cummings lays down a healthy dose of reality for agencies when it comes to pitching new business in this post on iMediaConnection.

3 Studies Show Facebook’s Marketing Potential
Amy Porterfield shares the results of three Facebook marketing studies that show the potential value the platform has – based on usage patterns, ad placement and more – via this post on SocialMediaExaminer.