Often, when a new client comes to us for marketing help, they are overwhelmed by the scope of possibilities and in particular, the social media landscape. Of course, we help them to understand that not every idea is applicable to their business. “But what about x social channel? We see everyone doing it now,” they’ll […]
When used properly, LinkedIn is a platform for establishing your credibility with like-minded professionals, giving you the ability to form business connections and build brand awareness. To help you make the most of your membership on the work-oriented social networking platform, FitSmallBusiness asked experts, including our CEO Christine Perkett, to share their LinkedIn marketing tips […]
Happy Spring! It’s hard to believe we’re already rounding the corner to Q2. Here are a few quick tips to breathe new growth into your marketing: 1) LISTEN to your customers – what value are they seeing? What else could you offer to them? What do they need in 2019? 2) ENGAGE – beyond promotion of […]
Congratulations to our client Octo Telematics on being named a Technology Provider finalist in Insurance-Canada.ca‘s #ICTA2019 awards for their work with CAA South Central Ontario. on Canada’s first “pay-as-you-drive” insurance offering, CAA MyPace.™ CAA MyPace is a pay-as-you-go (PAYG) insurance program offering Ontario’s CAA policyholders a way to pay for, reduce and manage auto insurance premiums […]
Chinese New Year started today and continues through February 19. Wishing all of our friends around the Globe a prosperous and fortunate “Year of the Pig.” Learn more, here.
On March 28, our CEO, Christine Perkett, will be speaking at the Cape & Plymouth Business Digital Marketing & Tech Summit – a great event on Cape Cod focused on helping businesses run more efficiently and reach new customers across different marketing channels. Get the solutions and real-world strategies you need to choose the right […]
We all know there’s no “I” in team and yet, we often see executives making basic mistakes in communications that would indicate otherwise. Particularly in the client service business, it’s crucial to think carefully about how you and your team are presenting information. For example, in the agency world, clients are serviced by account […]
It’s 2019 and there are a lot of free things out there: free apps, free tools, free help. But there’s one thing that isn’t completely free: effective marketing. By free, we don’t just mean a monetary cost, although if you really want good marketing, you will eventually need to invest some dollars. But you’ll also […]
New brand name, look and feel reflect the award-winning agency’s expanded integrated marketing services FOR IMMEDIATE RELEASE – BOSTON – October 17, 2018 – PerkettPR, an award-winning provider of results-based public relations and strategic marketing communications, today announced that on its twentieth anniversary, it has rebranded to Mindfull Marketing + PR. The agency unveiled a […]
Our Founder & CEO was included in this article about managing remote teams.