Sometimes small businesses get overwhelmed with the idea of creating marketing campaigns. They often think effective marketing has to be expensive and intricate. But the truth is, sometimes the best marketing comes in the form of simple, smart moves. One example comes from Sunglass Hut. When you buy a pair of sunglasses at any Sunglass Hut, they’ll […]
There’s one simple thing marketers are overlooking when it comes to the type of content they’re developing. Unlike traditional marketing, content marketing is not all about you. In the past, marketing used to be all about your brand – marketers would develop ads, direct mail, email newsletters, press releases, sales collateral and more – usually focused briefly […]
Brands are trying desperately to push out content – a lot of content. And content is great, it really is. Owned content is a smart part of your content strategy, and it’s an exciting time compared to 15 years ago when most companies relied heavily on third party journalists to publish their key messages (and hope they […]