Okay we’re not Gawker but I couldn’t resist using the headline that Ian Shapira, a reporter for The Washington Post, suggested to them for a story he wrote about how outlets like Gawker are killing journalism. Aptly titled, “The Death of Journalism (Gawker Edition),” Shapira writes about how he was at first elated when Gawker, […]
Three Instantly Effective Social Media Strategies Alexandra Samuel, CEO of Social Signal, outlines three great options for building a robust social media presence, regardless of budget. Her article in BusinessWeek suggest companies use simple and quick innovations, building on existing tools and established best practices. Facebook and MySpace: Beware Of The Mommy Bloggers Mediapost’s Catharine. […]
There’s an age-old argument that has traditionally taken place among the walls of corporate America regarding the relationship between marketing, PR, sales and customer service: who is responsible for (and receives credit for) leads? What is the process for turning leads into customers and who “closes”? Once that happens, who is responsible for keeping customers […]
A while ago we asked our community of clients, partners, friends and supporters to vote for us – if you liked our work and believed we deserved it – in the Banker & Tradesman’s “Best of 2009” Reader’s Poll. And vote you did! I’m thrilled to announce that we received the silver award for Best […]
Twitter Launches “Twitter 101″- Step One Of The Business Plan Still looking for self-help in understanding what Twitter is and how to use it? Now you can get that information straight from the source with Twitter’s new online guide for business. Nine Marketing Tips from a Six-Year Old’s Lemonade Stand Jim Lodico guest posts on […]
Verizon Integrates Twitter, Facebook into FiOS TV Verizon helps consumers take another small step towards TV and online integration with the addition of Twitter and Facebook access via their set-top box. Box-Office Weekend: Brüno a One-Day Wonder? Another example of how Twitter has changed the “product launch” game by accelerating the word-of-mouth process with potentially […]
I’d like to extend a big welcome to SimpliSafe and send a big huge “thanks” for choosing PerkettPR. Simplisafe provides a sleek and unique consumer “gadget” that also happens to have a very solid value proposition: home security. SimpliSafe provides young urban professionals and college students with a wireless home security system, ideal for any […]
I have had a lot of conversations about PR over the years with prospects, clients and partners. Some of my favorite stories are when they share their other PR experiences. In fact, inquiring about experiences with other agencies – both good and bad – is one of the first questions we ask any prospect. We […]
I generally don’t add any commentary to the beginning of the picks posts, but this week I have to say that you’re in store for some pretty entertaining reading (and viewing). I love when a post makes me smile, and a few of these did just that. Please let me know in the comments if […]
I’m happy to say that we’re on the hunt for some new, innovative employees. I wanted to spread the word as much as possible, so in addition to updating our careers page on the web site, I interrupt our regularly-scheduled blogging to share the following details. Thanks in advance for passing it along. Are you […]