Last night I had the honor of speaking on a panel to a group of women for Girls in Tech’s “Women as Entrepreneurs, Women as Leaders” event at Babson College. The discussion focused on leadership lessons and advice from – and for – women entrepreneurs in today’s technology and business communities. My co-panelists, Amy Cueva, […]
What Do Clients Want Now? Six Top Companies from Tech to Travel Reveal the Biggest Opportunities for PR Firm Work in 2010Brian Pittman from The Bulldog Reporter contributed this guest post to The Firm Voice, sharing perspectives from 6 top company execs including what they are now looking from their agencies in the upcoming year. […]
This week we’re busy merging our online and offline worlds with other marketers and business executives at two key events. We kicked off Wednesday at Boston’s Internet Marketing Summit with a fun and interactive booth – check out the activity on our Whrrl story – where we helped the crowd connect with their “inner social […]
I hesitate to admit at all on this blog that I actually have any time to watch TV, but nonetheless… while watching CBS’ The Amazing Race on Sunday evening, I noticed some interesting dynamics of the teams that could apply to business and how you work with your agency partners. Most specifically, how you treat […]
Google Wave Hits Shore. Flash Flood Warning In Effect. This week marked the first round of invites to Google Wave. Just 100,000 invites have been handed out so far – making the topic a top-trend in no time flat. This post from Louis Gray gives a good run-down of his first impressions. He Said, She […]
I had an interesting conversation the other day with an industry colleague who used to be a community manager and is now building his own social media training and speaking consultancy. We got into the usual topic of social media and how businesses are still learning to adopt it in their communications programs. We also […]
Whether you call it social media, new media, social marketing or another moniker, the big question remains the same – how do you measure its value? We’ve been able to measure value from day one of jumping into the social marketing world here at PerkettPR, and now we’re thrilled to be helping clients to do […]
Why corporate blogging is like selling uncut cocaine Ok, you got me. This post came out last week. But, how could it not be a pick with an eye-popping title like that. Oh, and our own Fred Han interviewed David Spark a while back as well – in case you missed it. A need for […]
Over the last year I have sat across many-a-Starbucks table from social media and marketing consultants of all types. I have given advice on job hunting, standing out from the competition and more, and I’ve asked a lot of questions, such as, “What makes you an expert above and beyond the next guy/gal?” A lot […]
Yeah OK, So Facebook Punk’d Us Facebook’s PR team gets some fun revenge on TechCrunch by pulling a fast one on Arrington & Company by subtly revealing a new “feature.” Gaffe by Tweet: Top 10 Social-Media Slip-Ups Musicians, movie stars, professional athletes and now, even politicians are flocking to Twitter. Some use it well. Some […]