Persuasive Picks for the week of 01/18/09

Our Persuasive Picks series returns this week with five social media, marketing and PR-related posts that caught my eye this week.

Online Reputation Management Done Right: What CEOs Can Learn From Hulu’s Jason Kilar
Marjorie Kase from Markyr Media chronicles how Hulu CEO Jason Kilar made the right moves in responding to the online backlash of an abrupt and unannounced change in Hulu programming.

How Not to be a Key Online Influencer
There is certainly no shortage of posts on the web about all the “right” ways to use Twitter as a communications tool. David Henderson shares an eye-opening story of one bad judgment “Tweet” and the importance of thinking before you type in the social media space.

A Crash Course in Comments
Chris Brogan shares 15 tips on improving blog comment interaction with your reading community.

Community building: Getting members active and addicted
Martin Reed from the CommunitySpark blog presents the 10th entry in his series of posts on developing a new online community from scratch. Be sure to go back and check out the previous posts in the series for more excellent advice.

Tech PR in Troubled Times
This pick actually came out last week, but definitely falls into the “must mention” category. Robert Scoble interviews Joshua Reynolds of Hill and Knowlton’s global technology practice and gets his take on the Tech PR landscape in the middle of the current economy.