Posts

Medium Interviews Christine Perkett on Leadership Strategies and the Future of Work

in , /by

Medium turned to our Founder & CEO, Christine Perkett, for her thoughts, insights, and advice on the future of work and lasting leadership.

Being a leader today requires the same mental fortitude and ability to guide and inspire that it always has. Still, it also entails new levels of understanding and the ability to adapt to an ever-changing and faster-than-ever business environment. This adaptability includes navigating uncertainty like we had to during the pandemic or are doing today with looming recession concerns and mass layoffs.

  • Christine climbing Angel’s Landing in Zion Park, Utah

Christine also shares her thoughts on the top five traits leaders should exemplify now.

Read the full story here.

Persuasive Picks – Week of July 27, 2015

in , /by

Business2Community author, Anna Rodriguez pens an article called “The Good And The Devil Benefits of Virtual And Social Media Management”. The article focuses on the recent survey from WorldatWork that found found that the number of American employees who worked virtually at least one day a month reached 17.2 million in 2008. The article goes on to offer tips on managing a virtual workforce effectively. 6-ways-to-manage-a-virtual-work-force   ‘Why You Need To Diversify Your Marketing”, written by Forbes contributor, Mike Templeman, offers insight on why companies need to consider more than one channel in their marketing efforts. Once a company finds their marketing channel where they can achieve traction, it is incumbent upon that company to seek out and establish and second, third, or fourth effective marketing channel. Business2Community also covers the topic of storytelling in marketing in its article called “Using Storytelling in Your Software & Technology Marketing”.  Author Stephanie Kapera discusses how storytelling in campaigns and videos as well as blogs offers marketers a chance to have their customers understand them better. Kapera also offers tips on when storytelling is not appropriare.