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Persuasive Picks for week of 3/5/12

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Forbes contributor Anthony Kosner breaks down the success of YouTube’s recently Most Popular video KONY 2012, a poignant 30 minute video with over 50 million views that begs the question; can the power of social media do what foreign policy cannot?  Kosner’s piece provides  12 Lessons from KONY 2012 from Social Media Power Users including be positive, get their attention and make it personal.

Arianna Huffington of The Huffington Post looks at the impact of  Social Media in the media. Has the viral nature of news accomplished anything? Read more in her piece Virality Uber Alles: What the Fetishization of Social Media Is Costing Us All

This week also brings us a creative picture painting of  The Beauty of Social Media, an infographic posted by Shea Bennett that takes a closer look at how the beauty industry has embraced Social Media, and the innovative ways the top brands are using Social Media channels in this post by AllTwitter.

For most, Social Media brings to mind Facebook or Twitter. Krista Neher points out that there are more opportunities beyond the obvious to grow brand presence in her recent post 6 Effective but Ignored Social Media Marketing Sites on ClickZ.

Persuasive Picks for the week of 09/27/10

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Social Media: In-House or Outsourced
Companies often find it challenging to secure internal resources for handling the daily tasks of social customer engagement. Many turn to outsourcing those tasks as a way to get going more quickly. While a qualified and reputable agency or consultant can help out in most cases, it’s still very important to have internal champions with their finger on the pulse of the customer experience. This post from Maria Ogneva covers many of the reasons why.

3 Social Media Measurement Tips From #TechChat With Andrew Spoeth
This MPDailyFix post from Megan Leap offers up three great social measurement tips from last week’s #TechChat – a weekly Twitter chat sponsored by @MarketingProfs – for those who happened to miss it.

95% of Companies Have Tried Social Media; 40% Didn’t Inhale!
Marketing Pilgrim‘s Andy Beal highlights three of the many interesting findings from the recent Social Media and Online PR Report from Econsultancy and bigmouthmedia.

Understanding That Viral Isn’t Really Social Media
This Clickz.com post from Liana Evans suggests that “going viral is more akin to “word-of-mouth than social media” and takes a look at some key differences between viral marketing and social media marketing.

How to stay focused and not go app crazy
Shashi Bellamkonda from Network Solutions shares Jason Falls‘ insight on social media and business via this Q&A guest post on the Washington Business Journal.

Image Credit: Matt Hamm

Persuasive Picks for the week of 08/18/08

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Tiger Wood Walks on WaterTo Reach Prolific Content Sharers, Lay Off the Humor
Dan Zarrella recently completed a very informative viral content sharing report. A portion of the report was featured on the CenterNetworks blog and focuses on how “funny” doesn’t always equal viral.

Don’t be that guy
If you’re new to social media/networks and haven’t done your homework on the do’s and don’ts of online community engagement, then you might be “that guy.” Shannon Paul helps readers identify the traits of “that guy” and provides tips to get them back on the road to recovery.

50 Ideas on Using Twitter for Business
Chris Brogan pumps out another great mega-list to help businesses wrap their heads around using Twitter

Why the Embargo Process Is Broken and Why We Still Need It
Louis Gray expands on the topic of press release embargoes, their importance to businesses and why they need to be honored by blogger and journalists alike.

Don’t Tell, Show Them!
A lot of bloggers have picked up on the Electronic Arts/Tiger Woods YouTube video response this week, but Valeria Maltoni kicks it up a notch by sharing a few techniques that center around whey execution matters. Watch the video, absorb the tips and have a great weekend!