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Persuasive Picks for the week of 05/30/11

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JetBlueHow JetBlue’s Social Media Strategy Took Flight
Mashable‘s Todd Wasserman shares an interesting Q&A with JetBlue Marketing SVP Marty St. George that provides some insight into the company’s tremendous success with their social efforts.

5 top social media security threats
There’s plenty of information out there about the benefits of integrating social media into your overall marketing strategy and how to dip your toes in the water. But how much thought have you given to the risks? This Network World post from Chris Nerney covers five of the biggest social media security threats that enterprises could encounter.

SEO + Social Media + Blogging: When Will Big Business Catch Up?
Crispin Sheridan, Senior Director of Search Marketing at SAP in New York, shares highlights from Hubspot‘s recent “2011 State of Inbound Marketing Report” via this post on Clickz.com.

Behold the Awesome Power of Social Media
Bnet‘s Steve Tobak recaps the recent viral social media storm surrounding artist Stevie Koerner and retailer Urban Outfitters. The article shows how social media has the power to emotionally charge a situation and negatively impact a brand regardless if the company is legally in the right.

B2B Marketers and Social Media – The Catch 22 Situation
Sometimes it might feel like the success of our social content and SEO optimization efforts are tied to the whims of Google and their continual tweaking of their search algorithms. To some degree it may be, but this Technorati post from Amit Saxena provides some helpful direction to B2B marketers on how to cope with the fluctuations.

Persuasive Picks for the week of 08/30/10

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It’s Not About the Pizza and 7 Other Social Media Insights
Fast Company Expert Blogger Drew Neisser shares eight tips from Ramon DeLeon – a man who made the  transition from pizza delivery to delivering social media keynotes around the globe.

Raising Your Social Capital: The Two “O” Process
This Technorati post by Jessica Valenzuela shares several tips on maximizing your social efforts through a combination of online and offline activity.

Older Americans Flocking To Social Networks
InformationWeek‘s Antone Gonsalves highlights the recent findings from the Pew Research Center’s Internet & American Life Project’s study on age and Internet usage that found Americans ages 50 and up are becoming more active on social networks and online communities.

U.S. companies spend for social media tied to customer loyalty
Katie Deatsch from InternetRetailer.com shares the results of a recent study from Colloquy and the Direct Marketing Association that found that the U.S. companies are willing to spend more of their budgets on social media when it’s tied to customer loyalty.

Ten Corporate Social Media Mistakes
“Evolved Technologist” Dan Woods recently spoke to Christy Schoon, Director of Business Consulting at NewsGator, who shared 10 mistakes commonly made by companies jumping into Enterprise 2.0 and Social Media – via this post on Forbes.com.