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Persuasive Picks – Week of November 16, 2015

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Ever wish PR stereotypes would vanish? Ned Ellison does in his PRWeek article called “Death to the PR stereotype“. His article talks about how gaining trust with your clients should help diminish the current stereotype.

“The Five Marketing Trends CMOs Can No Longer Ignore In 2016” is another insightful piece by Jennifer Rooney, Staff Writer at Forbes. This piece includes a list of the five top trends that will strengthen next year and beyond.

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Image credit: NASA on The Commons

Entrepreneur published an intriguing article authored by Rebecca Hasulak.  This article called “It’s Not Rocket Science: 4 Secrets Behind Good PR for Startups” focuses on goals and how you should commit your time, not your money behind a strategy. It also includes tips on pitching and how to keep things simple.

 

Persuasive Picks – Week of June 15, 2015

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Forbes contributor, John Rampton, shares 10 SEO Tips For Marketing Your Startup in 2015. Check out his ideas on how to keep it simple and focus on target key words and upfront research. According to Rampton, the new face of the Internet requires a fresh strategy when it comes to developing SEO that works to keep your business relevant in search engine results.

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Recent research by Wayin finds that real-time marketers are funneling more money toward such tactics (RTM), and they’re reaping the benefits. This emarketer article called As Real-Time Marketing ROI Increases, Spending Follows evidences that Real-time marketers are in it for the relationships, event promotion.

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Rounding out the week with a little humor, PR veteran pens an opinion piece for PRWeek called In praise of the PR chaos, which pokes fun at the industry. Author Lottë Jones explains the glamorous life of PR to college students.