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Persuasive Picks for week of 5/21/12

When consumers go online, they expect to receive the same personalized attention they get face-to-face, with engaging experiences throughout their decision-making process. To create those engaging online experiences, MarketingProfs guest blogger Jim Dicso gives readers Five Reasons to Create Online Videos for Your Customers.

Did you know that social media users who receive excellent service from their favorite brands go on to spend, on average, 21 percent more than non-social customers? Shea Bennett at AllTwitter posts more interesting findings from a recent study in Why First Class Customer Service Is The Key To Social Media Success [INFOGRAPHIC].

Looking for Sure-fire ways to improve your brand’s social presence? Social Media Strategist Stephanie Sholnik offers solutions to maximize your productivity to ensure your social media efforts are paying off and benefiting the business on iMediaConnection.

Social Media Overload? Focus on Your Audience, Not the Tools writes Steve Goldstein of The PR News Blog in his latest post that takes a look at how PR professionals can manage it all and show proof that the time invested in each platform is paying off on the bottom line.

Persuasive Picks for week of 1/9/12


For many marketers, resolutions include a stronger social media presence. Cynthia Clark at 1to1Media reports Marketers Want to Strengthen Their Social Media Strategy in 2012.

Lisa Barone of Small Business Trends writes that not every company is suited to engage in social media and even those that are, may not necessarily be ready to do so. In her latest posts she provides readers 6 Ways To Tell If Your Social Media-Ready.


The telephone provoked many of the same worries that more recently have been expressed about online social media explains Perri Klass, M.D. in the New York Times article Seeing Social Media More as Portal Than as Pitfall.

Fortune editor at large Patricia Sellers sits down with early achiever and one of Fortune’s Most Powerful Women Entrepreneurs to discuss social business and lessons from her youth in Social media success Rx: “Be a little crazy” via CNN Money