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Top Social Media Influencers to Follow in 2020

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Planable named our CEO, Christine Perkett, one of the top 50 social media influencers who are raising the bar for social media marketing in 2020.

“Every marketer out there knows the feeling of drowning in information. And that’s where social media influencers come in. They come with a great feed – clean, relevant & with powerful opinions – giving us exactly what we’re looking for. That’s why we love them.”

Christine Perkett | LinkedIn & Twitter

Beyond being an amazing marketer, Christine stands for what’s right. She uses her platform to bring awareness to important causes and political events. Follow her if you’re looking for diverse topics.

Read the full article, here.

Persuasive Picks – Week of July 6, 2015

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Forbes writer, Nicole Narea, discusses the latest PR nightmare for Subway in “Lessons For Brands From Subway’s Jared PR Nightmare: Act Fast, Be Transparent” . She takes a look back at other PR blunders by brands such as Best Buy and Urban Outfitters and reviews the lessons we have learned from them.

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AP Photo/Jeff Roberson
What is a social media influencer and why should you care? CIO contributor, Lauren Broussell, takes an in-depth look at the pros and cons associated with marketing to “internet influencers” and whether it is worth the effort. In this article called “Inside the murky world of ‘social media influencers’”. She also discusses “affiliate networks” and their importance to marketers.

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Photo credit: ThinkStock

“The data-driven marketing revolution” authored by David Benady covers why brands are investing heavily in the latest digital technology. This very thorough Guardian report includes viewpoints from data technologists, website marketers and digital leaders.

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Getty Photograph: John Lund/Getty

Are You A PR Influencer?

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Even though 99% of everything you do in PR is on behalf of your company or your client, are you working on becoming an influencer yourself? Our own @missusp spoke last Friday afternoon at the PRSA Technology Conference in New York on the topic of PR professionals as influencers and shared her insights into how our role is changing. She highlighted several PR & digital marketing professionals turned influencers including: Chris Brogan, Kelly Cutrone, Steve Rubel, Peter Shankman, Brian Solis, Scott Monty, Ann Handley, Sarah Evans and more. You can see her full presentation on SlideShare or check out some of the key tips and takeaways below:

  • It’s about YOU – PR professionals aren’t just "flaks," we’re tastemakers — choosing to work with the best and brightest upcoming brands, products and services. Embrace your role as an influencer and share your thoughts, insights, opinions – we have a better chance than ever to show how intelligent we really are.
  • Build your personal brand – YOU are your personal brand  and guess what – it lasts forever. Put some care into making sure it’s a brand you’re proud of. Great examples of personal brands include Gary Vaynerchuk, Julia Roy and more.
  • Do what you know and do it well — especially in PR! Bad pitches are now public – often the subjects of a reporter’s wrath – so “do what you already know how to do” but do it well because the footprint you build now will stay with you forever.
  • Share, Share, Share (with your networks) — the difference between simply being a member of a social network and being an influencer is sharing valuable content. Think about how you can help others.
  • Write a book — or at least a blog! PR executives need to be great writers and that means doing it well and doing it often. Blogs also give you another platform for sharing insights and opinions – embracing that role as a tastemaker -  as do Twitter, Facebook, LinkedIn and other social networks where you can be a resource with answer, opinions and thoughts. The point is to write – it keeps your skills sharp and increases your credibility as a PR professional.
  • Don’t say you are (just) in PR — our role has changed and we are so much more than PR pros now. Know the new terms used to describe our profession and make sure you are referring to all of your expertise, as it has now evolved to include digital and social media marketing, for example. As a leader, you should recognize when to change your messaging to meet the growing demands of our industry. You’ll notice many of the best-known PR leaders don’t even have "PR" in their company descriptions anymore. Some do – but regardless, all the strongest marketing influencers today include terms such new media, social media and digital marketing in their expertise description.
  • Make your own rules (within reason) – be bold and innovative. Take risks. Try new things – the best PR and marketing often comes from throwing out the old rules and making your own.
  • Remember it’s all about you (but really it isn’t) — we are all well versed at building relationships online and off and we continue to find new ways to leverage our communication skills for the better good of our companies and clients. Building your personal brand is important, but remember; you are doing all of this for the betterment of your clients and ultimately positive exposure for them. Your own influence on social networks is becoming directly related to how successful you will be with generating buzz for your clients.

Thanks to all who attended the session on Friday and for all the #TechPRSA tweeting. It was a great event!