Posts

Persuasive Picks for the week of 05/02/11

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Measure Metrics6 Social Media Metrics for SMBs To Track
Congrats! You’ve finally launched your brand on a few social platforms and you’re starting to make some headway with your efforts – but, how do you really know if you’re doing it right or if its working? Tracking a few basic metrics will help keep you on track, and Lisa Barone suggests a few to help get you started via this post on SmallBizTrends.com.

Social Media And The Modern Startup
Fast Company Expert Blogger Aaron Arnold explains how “social media allows early adopters to share the experience without the risk of being the entrepreneur creating it” via his own personal experience.

Social Media Policies: Let’s Talk About What You Should Do
Creating a social media policy for your organization can be a tricky task. Its almost like you need to be controlling without being controlling, right? Most organizations base their policies on telling employees what they can’t do when it comes to using social media. This GigaOm.com post from Mathew Ingram suggests trying to create a social policy with a positive stance, and he provides a few suggestions on how to do so.

Video and Social Media Marketing: Getting C-Suite Executives To Lead
Getting executive level buy-in for social marketing campaigns can be difficult – even more so if you want the executive to be physically involved with the project. David Murdico from Supercool Creative shares some helpful tips in gaining their support and participation in this article on MediaPost.com.

How Barbie & Ken Were Reunited by Social Media
Mashable‘s Erica Swallow began writing about Mattel’s social campaign to reunite Barbie and Ken earlier this year, and I selected her initial post as a Persuasive Pick back in January. This week, she follows up with more detail about the campaign and shares the results of its success.

Image Credit: RambergMediaImages

Persuasive Picks for the week of 08/09/10

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10 signs you’re the social media nerd of your company
Andrew Worob contributes these 10 entertaining signs of “Social Media Nerdism” via his guest post on Ragan.com

The Social Media Imperative
This Adweek.com post from MediaCom North America CEO, Doug Checkeris focuses on the pre- and post-recession buying habits of consumers and how marketers will need to engage in the online social space as a result of the shift.

38 Essential Social Media Resources You May Have Missed
Whats that..? You spend less time in front of the laptop during the summer..? Absurd! Well, if that’s the case, then Zachary Sniderman will catch you up with these 38 resources (some useful, most entertaining) – broken down into Social Media, Tech & Mobile and Business categories.

Top social media campaigns & what you can learn from them
This Smart Company post from Patrick Stafford gives a brief look at 10 recent, innovative, and successful social media marketing campaigns executed by well-known brands.

Twitter Takes Over The Tweet Button From TweetMeme
TweetMeme‘s popular Tweet Button appears on tens of thousands of sites (including ours) and has recently been trumped by a new one created by Twitter itself. The take-over was hostile and, in fact, Twitter actually licensed some of TweetMeme’s technology. TechCrunch’s Erick Schonfeld explains the details in this post.

Photo Credit: jparise