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Persuasive Picks for the week of 02/21/11

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nofacebook2 Four Reasons Your Brand Should Avoid Facebook
Here we find some great considerations from Small Business Trends for small businesses on the marketing value of Facebook. Make sure you do your homework first and have a purpose for being there. Lisa Barone shares insight on the top questions to ask yourself before leaping into building a presence on Facebook (or any social media marketing channel for that matter).

The Less-Tangible ROI of Social Media
We all want to ensure our social marketing efforts are matching up to the boss’s expectations for the investment, so it can help to set goals and be tracking the less obvious benefits to your brand. Danny Wong shares his thoughts with the Huffington Post about the hidden ways we are making an impact that will demonstrate campaign value to the C-Suite and build a better understanding of its potential.

Brands That Have Mastered Content Marketing
Are you infusing your marketing strategy with content? What kind of content are you producing, and how does this tie into your marketing strategy? In one of this week’s iMediaConnection posts, Rob Rose shares his insight and explores best practices from content marketers including Kodak and Hubspot. He stresses the importance of thinking of content not as a tactic, but as a new way of shaping your entire strategy.

Does Social Media Transparency Matter in the Real World?
Before you decide on your social media transparency strategy, take a look at the questions Debra Ellis proposes on Social Media Today the real value of transparency. Are you guilty of over-sharing? Will sharing too much information take away from your competitive advantage? Does it help to leave some things to the imagination?

Seven Common PR Sins to Avoid At All Costs
Seems like simple PR 101, but some PR reps still break the rules of engagement with the journalists they try to pitch. For those starting out in their careers, Ragan.com offers a good checklist from Amanda Marsh to keep by your desk — and a good refresher for the rest of us.

Persuasive Picks for the week of 01/24/11

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Down the Rabbit Hole

Down the rabbit hole into the land of social media
Mvelase Peppetta shares an entertaining comparison between the various personalities you’ll engage with in the social space and the classic characters from the Wizard of Oz, via this post on Memeburn.com.

The Reports of B2B Marketing’s Demise are Greatly Exaggerated
Dianna Huff continues to wave the flag in support of B2B marketing – providing some great links to proof points that it truly is NOT dead.

Which Social Media Sites Are Most Beneficial?
Lisa Barone share the results of a recent Adology survey (via eMarketer) that shows which social sites were seen as most beneficial to small businesses. Make the jump to see the results.

Many Brands Don’t Track Social Media Conversations
The fun with “stats” continues with this post on MarketingProfs that shares the results of a survey from Alterian that revealed nearly one-third of marketers surveyed have little or no understanding about social conversations around their brand(s).

Ten Useful Hacks to Make Things Happen
Valeria Maltoni updates her popular “Ten Useful Hacks” post from last March, with this post that will help “make your distractions disappear so you can meet your goals.” It’s a highly informative post that I definitely recommend. Click it now…before you get distracted!

Love Your Accountant? PR Firm? Vet? Last Day for Make A Referral Week to Help SMBs!

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As a small business, and one that often promotes relevant technologies, product and services, we are passionate about supporting the SMB community. Small businesses are the crux of our economy – stimulating new ideas, new jobs and new creations every day. So we wanted to remind you that today marks the last day to make a referral on “Make a Referral Week” –  an entrepreneurial approach to stimulating the small business economy one referred business at a time.

“The goal for the week is to generate 1000 referred leads to 1000 deserving small businesses in an effort to highlight the impact of a simple action that could blossom into millions of dollars in new business,” writes John Jantsch, creator of the effort and author of Duct Tape Marketing. We couldn’t agree more, so please, join the cause – show the power of referrals and make one here, today.

 

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Persuasive Picks for the week of 01/18/10

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topo5social Small Business Leaders Prefer ‘Passive’ Social Media, For Now
This MediaPost.com article by Ben Hanna shares the results of a recent Business.com study that revealed small business owners are still slow to engage in more “active” social media resources.

Why All Media Soon Must Be Social
Kirk Cheyfitz, CEO and Chief Editorial Officer of Story Worldwide, suggests that “social media” is not to far away from being plain “media,” and he provides a few excellent stories to strengthen the idea.

Social Media Development — Three Case Studies, Part 1 of 4
Conrad Hall kicks off a four part blog post series that chronicles three bloggers who have been very successful using social media to build their businesses while having their blogs at the center of their strategies.

Reporters and editors increasingly use social media to source, research stories
Freelance writer Helen Leggatt shares some impressive statistics from a recent Cision/George Washington University survey that shows how journalists are migrating to social media at an incredible rate.

Can Domino’s Turn Around Their Cardboard Reputation?
Rohit Bhargava highlights Domino’s recent campaign that spans both traditional and social media spaces, where they have invited (and publically shared) customer criticism – both good and bad.

Persuasive Picks for the Week of 03/31/2008

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Persuasive PicksThis week we bring you six “Persuasive Picks” across 5 different topics. Enjoy!

Seesmic Acquires Popular Twitter AIR Client Twhirl
Seesmic and Twitter fans have a new reason to be giddy. Seesmic’s acquisition of the popular Twhirl Twitter client will bring about the perfect blend of video and Twitter messaging. It will be interesting to see if this merge brings more business use to the current, primarily social use of Seesmic.

How to Come Up with Topics to Write About On Your Blog
Are you a blogging business professional? Do you find it difficult to generate a steady stream of topics to blog about? Uber-blogger Darren Rowse from ProBlogger.net shares a great video demonstrating one of the techniques he uses to generate ongoing blog topic ideas.

Writing Effective Blog Posts
Now that you’ve watched Darren Rowse’s video from our pick above and have your topic to write about, check out this short post on the techniques social media-master Chris Brogan uses to craft his daily posts.

The Ultimate Top Ten List For Small Business
Lela Davidson from the Business Pundit blog compiles a great list of links to “Top Ten” lists for small business. The linked topics include “Top Ten Marketing Blogs,” “Top Ten Best Presentations Ever,” and “Ten Tips For Time Management in a Multitasking World.”

Ten Things You Didn’t Know About Facebook
Guy Kawasaki taps “I’m on Facebook – Now What???” co-author Jesse Stay for a list of ten Facebook power tips. There are many good nuggets here if you’ve been hesitant to use Facebook for social networking as a business professional.

How to Deal with Internal Stakeholders
Forrester’s Jeremiah Owyang continues to pump out amazing posts and this one is no exception. In this post, he shares many tips on how to leverage the power of your company’s stakeholders (internal customers) to maximize your social media and web strategy efforts.

Thats all for this week. As always, let us know what you think and happy reading!