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Persuasive Picks for the week of 02/22/09

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forrester_graph.jpgB2B Buyers Dig Social Media
Jordan McCollum highlights the key takeaways from Forrester’s recent report on how B2B buyers interact with social media. Forrester clients can access the full report here.

Turning your feed reader into a powerful monitoring dashboard
I’m a big fan of using Google Reader to aid in some of my social media/brand monitoring efforts. Mack Collier from the Viral Garden blog shares some tips and techniques on how he uses it in conjunction with Bloglines.

5 Ways To Find & Acquire Customers On Twitter
These days, the economy forces businesses to get creative when trying to finding new clients. Brian Norgard writes this guest post on the ShoeMoney blog to share five ways you can use Twitter for finding new business.

Twitterville Notebook: Jeremiah Owyang
Shel Israel continues his Twitterville series of posts by interviewing Jeremiah Owyang on the topic of personal brand.

Do You Have the ‘Four As’ To Be a Thought Leader?
Dana Vanden Heuvel writes this guest post on Marketing Prof’s Daily Fix to share the four “A’s” you might need to be a thought leader in your industry.

Persuasive Picks for the week of 04/28/08

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20 Must Have Twitter Applications…for now
Once you get up and rolling on Twitter, you’ll begin to discover that there are a large number of third-party tools that take advantage of it’s API and can greatly extend the value of your Twitter experience. The Emerson Direct Marketing Observations blog sites 20 such tools that are worth taking a look at.

Report: Social Media Challenging Traditional Media
Richard MacManus from ReadWriteWeb summarizes some interesting stats on the adoption of social media tools found in the most recent report from Universal McCann. These interesting findings could be useful for marketers to consider when going through the process of developing a social media strategy.

Listening: An Action of Proportions
The process of listening is one of the most important things you can do increase your chances of success before engaging with online communities. Geoff Livingston shares some incites on the topic from the SNCR NewComm Forum, as well as a video clip of Shel Israel who adds to the discussion.

Social Media Identity: Personal vs. Professional
One of the first obstacles that social media newcomers often face is how to (or whether to) separate their personal and professional online identities. This post from the “I’m not actually a geek” blog touches upon the topic and shows how the ties between personal and professional identities change based on the size of your corporate organization.

People Who Like This Weblog May Also Like These Books
Break away from the computer screen with one of Brian Oberkirch’s book suggestions. If you like the content on his blog, then his book suggestions will not disappoint.