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PerkettPR Interviews Robert “Scobleizer” Scoble, Part II: Good PR, Bad PR, Great Leaders and More

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We continue our interview with Robert Scoble, “The Scobleizer,” as he gets into some interesting PR and business topics. Scoble tells us how Google helps him deal with PR executives, what makes a good PR pitch, what PR emails will get trashed and what makes a PR person smart in his eyes. He also shared his opinion on what makes a great leader, what his “non-techie” pastimes are (hint: take him to a sushi spot!) and if he ever, ever unplugs. Be sure to check out Part I of this interview if you missed it.

 

 

 

NOTE: We’re reviving our interview series of influencers, media and entrepreneurs across industries such as tech, fashion and healthcare. If you have an interesting subject for us to consider, please email blog [at] perkettpr [dot] com!

PerkettPR Interviews Robert “Scobleizer” Scoble, Part 1: tech, blogging, social media & more

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In PR, it’s important to pay attention. Paying attention means listening, reading and following – especially when it comes to industry innovators. One of the biggest tech influencers we follow is Robert Scoble, otherwise known as “Scobleizer.”

While Robert now has a corporate job as a video blogger for Rackspace – where he is building a community for people fanatical about the Internet called building43, he has long been a technical evangelist. Also a published author of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, with Shel Israel, Scoble is probably best known for his blog, Scobleizer, which came to prominence during his tenure as a technical evangelist at Microsoft and is now unarguably one of the top tech blogs around. Scoble also used to work for Fast Company as a video blogger, where he learned his fair share of dealing with PR people.

PerkettPR sat down with Scoble recently and asked his opinion on everything from how kids influence his perspective to what his favorite sites are (hint: tweet, tweet) and how he uses them, to what he wanted to be when he grew up. Here, in Part I of our two-part series, you get to know a little bit about how he got started (there were only about 200 blogs around when he did!).