Public Relations: The Changing Global Landscape
Our CEO, Christine Perkett, was one of 28 global marketing leaders to contribute a chapter for this new book by Kathryn Lancioni.
“Simply put, PR professionals generate awareness of a product and marketers build demand for it. Today, the crossover between these two areas of communication is even more apparent.”Simply put, PR professionals generate awareness of a product and marketers build demand for it. Today, the crossover between these two areas of communication is even more apparent.”
The book covers many global marketing, PR, and communications issues including:
- Digital Marketing Predictions
- Public Relations Predictions
- Global Observations and Industry Insights
“We looked to professionals in the global PR and digital marketing industries to share their insights. Between February 2020 and December 2020, we spoke to practitioners around the globe and asked them to share their insights on the evolving nature of their industry. The professionals come from all facets and sectors of the PR and digital marketing arenas. Their expertise range from technology and health care to crisis management, corporate branding, and digital marketing. Some are industry veterans with nearly three decades of experience, while others are newer entrants.”
Get your copy here.