Posts

Persuasive Picks for the week of 08/02/10

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wave_logo Google Wave is Dead
This ReadWriteWeb post by Marshall Kirkpatrick covers the short lived life of Google Wave after this weeks announcement that Google will be halting future development on the product.

3 Ways to Handle the Unpredictable Behavior of the B2B Buyer
Michele Linn from MarketingProfs shares this very entertaining comparison between her two year old daughter and the characteristics of the typical B2B buyer.

The Need for Social Media AND PR
Mark Evans touches upon why social media is not a replacement for traditional public relations and why they can provide a ‘one-two punch’ when used in combination.

Brands Slow to Embrace Social Media For Global Markets
Mark Walsh from the MediaPost News recaps findings from a recent Harris Interactive study that found less than 50% of companies surveyed are using Facebook to connect with consumers globally.

50 Surprising Facts About Social Media
Did you know that the average Facebook user has 130 friends? This post on Edudemic.com lists a plethora of interesting and fun facts about many of the social network platforms that we all know and love.

Persuasive Picks for the week of 05/24/10

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Facebook_privacy_380pxEvery Facebook Privacy Feature Revealed and Explained
With upwards of 56 different options to play with, Facebook’s privacy settings can be dizzying to say the least. This MacLife post breaks down the options to a more digestible level – at least until Facebook changes things up again!

Planning a New Content Marketing Initiative? Consider These 4 Tips
Michele Linn from the Content Marketing Institute shares several content marketing tips in this entertaining post that compares the challenges of building a proper and maintainable content marketing program to her personal experience of planting a new garden.

How To Use Google Wave for Live Blogging
I’ve recently had a renewed interest in Google Wave now that its switch over to “invite free” public beta has made it more accessible to my social graph. This great post by Frederic Lardinois shows how Wave can be used as a convenient  live-blogging tool.

Facebook to Roll Out Q&A Feature
Mashable’s Jolie O’Dell gives the low-down on Facebook’s new Q&A feature that is sure to challenge the likes of Yahoo Answers and Linked-In Answers.

Is The White Paper Dead for B2B Marketing?
This post from Paul Dunay suggests that the white paper is dead and offers several content options that are much better alternatives.