Posts

Put Some Spring Into Your Marketing

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Happy Spring! It’s hard to believe we’re already rounding the corner to Q2. Here are a few quick tips to breathe new growth into your marketing:

1) LISTEN to your customers – what value are they seeing? What else could you offer to them? What do they need in 2019?

2) ENGAGE – beyond promotion of your own content, how is your brand talking with – not just at – key audiences?

3) EDUCATE – certainly your team has a wide array of knowledge across a variety of business or industry topics. Share resourceful content with your audience that educates or helps them – vs just sharing your own branded content about your business.

4) ANALYZE – measure what’s worked well in Q1 so far. Are your images and messaging aligned? Do traffic and leads indicate your marketing content is working? Has the buyer’s journey changed at all? Pivot accordingly.

25 Startup Marketing Tips From The Experts

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Our Founder & CEO, Christine Perkett, was featured in Media Leader’s “25 Startup Marketing Tips To Get Traction.”

Persuasive Picks for the week of 07/19/09

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Twitter 101Twitter Launches “Twitter 101″- Step One Of The Business Plan
Still looking for self-help in understanding what Twitter is and how to use it? Now you can get that information straight from the source with Twitter’s new online guide for business.

Nine Marketing Tips from a Six-Year Old’s Lemonade Stand
Jim Lodico guest posts on WebDesignerDepot.com with this great set of marketing tips inspired by his daughter’s lemonade stand.

Why Customer Service Should Be in Your Social Media Marketing Strategy
Tamar Weinberg shares this great post that reminds us how important customer service can be when engaging in social marketing strategies.

Deep social media engagement pays dividends
Sally Falkow provides an overview (with links to the source) on the eConsultancy.com blog of a recent ENGAGEMENTdb study thats shows how companies with the deepest and widest social media efforts gained revenue over the last 12 months.

Amazon Buys Zappos, Gives Press the Boot
Amazon and Zappos show that sometimes you can deliver the news on your own terms without the help of the media. It was certainly an interesting move considering the size of the news – and it has been yielding opinions on both sides of the fence. Here’s the video that Jeff Bezos released on YouTube: