Persuasive Picks for week of 9/3/12
The balance of power in B2B public relations has shifted. No longer does the media hold all the cards, although they are still important influencers. Fast Company writer Wendy Marx provides some Best Practices In B2B PR to consider as the B2B public relations ecosystem continus to evolve.
B2B marketers have one of the most difficult and underappreciated jobs on the planet. Their mission is to create memorable brands out of some downright “unsexy” products. How do they do it? MarketingProfs‘ Russell Glass explains that the best B2B marketers are successful because they start with building a brand in How the Best B2B Marketers Think Like B2C Marketers: Five Strategies to Emulate.
Using social media correctly is like putting your Rolodex on steroids. Perhaps the best thing about using social media is that it allows you to communicate with all of your contacts at once through status updates. But Melinda F. Emerson at The New York Times warns there are some important lessons to learn and gives some insights on How Not to Pitch Your Business in Social Media.
Are you one of the many marketers who launch their social media programs because they feel they need to and then scramble to understand both how they will make these work and how they will be managed? Online marketing veteran Jasmine Sandler urges you to stop chasing your tail and start Your Social Media Marketing Plan in 5 Easy Steps via ClickZ.