Persuasive Picks for the week of 02/28/11
Understanding the Social Media ROI Cycle
The 60 Second Marketer‘s Jamie Turner shares some excellent insight into Social Media ROI and the various phases of a social campaign via this guest post on Mashable.
Lessons From a Corporate Insider: Dream Big, but Think Small
Leading the charge to convince corporate communications of the benefits of moving into the the social space can be a tremendous challenge. This post from Mark Ivey on MPDailyFix.com provides some good tips, along with a personal experience story direct from Mark. As an added bonus, additional advice from the community continues on in the comments section.
Proof of Life: 4 Reasons Why B2B Marketing Lives On
MPDailyFix turned up this other great pick by way of this Pro-B2B post from Carlos Hidalgo who shares “our reasons why B2B marketing is still alive and kicking.“
Expand Your Social Media Mix: Twitter Alone is Not Enough
This excellent post from Jeremiah Owyang hits the nail on the head by urging readers to add a little more “steak” (more substantial content) to their social media mix. Several social tool alternatives are shared to help get you away from focusing on Twitter as your primary content sharing vehicle.
Why the digital agency will never die
In this iMediaConnection.com post. JetSet Studios CEO, Russell Scott shares his take on why digital agencies are here to stay and how the “story” is at the center of it all.