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Persuasive Picks For Week Of 6/17/13

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hashtag1The popularity of the hashtag (#) has just received another boost with the recent news that Facebook will now be rolling them out to users. While most of us are familiar with hastags and their rise to fame on Twitter, Instagram, and Pinterest, their background and meaning remains shrouded in internet lore. Who created the hashtag? Why is it called a pound sign, number sign, and a host of other names? And when we use them, are they actually helpful? EContent‘s Jose Castillo explains The Humble History of the Hashtag #And #Why #It #Matters.

Social media can level the playing field between industry leaders and upstarts, between multinational corporation executives and small-business owners, making peers of all participants. So what makes the difference between a following of 500 and a following of 500,000? Brian Patrick Eha, Assistant Editor at Entrepreneur.com, provides 5 Social Media Rules Every Entrepreneur Should Know culled from darlings of the current social media landscape. Use these tips to increase your influence and make a direct impact on your business strategy.

types-of-social-media-followers-peekTake a look at how many fans your company has on its social platforms. Now, look at how many of those fans are active and how they interact with your brand. There are all types of fans to consider; the casual liker, the deal seeker, and of course the ranters. So what other types of social media fans exist? MarketingProfs‘ Verónica Maria Jarski posts an infographic that provides profiles and suggestions for reaching various fan types in Seven Types of Social Media Fans and How to Engage With Them [INFOGRAPHIC].

Relatively recently, YouTube made a change to their ranking algorithm to favor watch time, which means the longer you can keep viewers tuned in to your videos, the higher they will rank in search. This doesn’t mean, however that you should make lots of long-form videos of 15 minutes or more. Watch time simply means the length of time your videos keep a viewer on the site. In ReelSEO‘s latest “Creator’s Tip #96” How to Increase YouTube Watch Time by Linking to Playlists, host Tim Schmoyer offers this subtle method to get viewers watching more videos per session.

Persuasive Picks for week of 5/6/13

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toolsBehind every successful social media marketer is an arsenal of marketing tools that help to ideate, implement, and track the success of a social media campaign. But social media tools are a dime a dozen, and keeping up with the latest offerings can be an overwhelming and frustrating process. Fortunately for us, Social Media Strategist Rebecca Debono has posted her Top 5 hottest social media tools on iMediaConnection.

As a marketer, brand manager, PR practitioner, or executive you have likely figured out that in this new, content-driven, multichannel environment your brand is now, among other things, a content publisher. With more than half of US consumers using smartphones, it is now time to plan your mobile content strategy. MarketingProfs‘ Frank Sinton gives some helpful tips to get you started in Seven Steps You Can Take to Capitalize on the Mobile Video Viewing Shift

Traffic to your websiteIf you are looking at LinkedIn as your next digital marketing project, then don’t forget to spend a decent amount of time focusing on your ‘company page’. If you are looking for some guidance, then check out LinkedIn Tips and Advice Part 2 – Company Page Optimisation for some sound recommendations provided by Business2Community contributor Kerry Dye.

Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to Instagram. However, for social media managers and businesses alike, this can be quite a challenge. Brianna Smith at Social Media Today explains that there are a couple different ways to determine when your audience is online, and points to an insightful infographic to help you determine the Best Times to Post on Social Media [INFOGRAPHIC].