Persuasive Picks for the week of 04/26/10
Social Media Strategy Before Tactics
TopRank’s Lee Odden expands on the idea of strategy versus tactics first and shares responses on the topic from dozens of the top minds in social media and social marketing.
The key to catching a reporter’s eye? Pitch like one
Ragan.com’s Jessica Levco shares five useful tips to keep in mind when pitching reporters gathered from Danielle Cass, communications manager for Kaiser Permanente
Social media war rooms (and why you need one)
This iMediaConnection post by Ari Newman provides valuable advice on being prepared to act when a media crisis strikes.
What to Do When a PR Disaster Strikes Your Startup
This ReadWriteWeb post by Audrey Watters continues the theme of online crisis management and highlights the highs and lows of Blippy’s response to their recent media woes.
Why Small Businesses Fail on the Web
Abe Mezrich from Didit shares this episode of Marketing Obsessions on MPDailyFix.com featuring Jason Teichman from Register.com who discusses where small businesses fail with their online digital presence.